|Industry||Computer hardware, - software, - electronics and digital distribution (iTunes Store, App Store etc.)|
|Founded||1 April 1976|
|Headquarters||Apple Campus, 1 Infinite Loop, Cupertino, CA United States (headquarters)|
|Number of locations||361 Apple Retail Stores (since January 2012)|
|Key people||Tim Cook (CEO)
Arthur Levinson (Cairman)
Sir Jonathan Ive (SVP, Design)
|Revenue||US$ 108.249 billion (FY 2011)|
|Operating income||US$ 33.790 billion (FY 2011)|
|Net income||US$ 25.922 billion (FY 2011|
|Total assets||US$ 116.371 billion (FY 2011)|
|Total equity||US$ 76.615 billion (FY 2011)|
Apple is a multinational company that makes computer hardware, computer software, and portable devices like mobile telephones and music players. Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players is called iPod, their smartphone line is called iPhone and their Tablet line is called iPad . Apple sells their products all around the world. Apple Inc. used to be called Apple Computer, Inc.
Apple was started in 1976 by Steve Jobs and Steve Wozniak. Before they made the company, they sold "blue boxes", which had telephone buttons on them. People could use them to make telephone calls from pay phones without paying any money. The company's first product is now called the Apple I computer. They were almost ready to sell it, but a problem happened. Steve Wozniak was working for the computer company Hewlett-Packard, and the papers that said he could work there said he had to give everything he invented to the company before he could do what he wanted to do with it. He showed the first Apple I to the boss at Hewlett-Packard, but they did not want his computer. Wozniak was then free to do what he wanted to do with the Apple I. It was sold in 1976. In 1977, they made their second computer, called the Apple II.
One of the most popular products made by Apple is the iPod. It was first sold in 2001, and Apple sold over 100 million in six years. All iPods can play music. The most recent iPod Touch, which has a high quality LED screen, can take and show quality pictures, record, view and edit high definition videos, use the Internet for features such as e-mail, gaming, and blogging, record word and voice memos, and even get office work done.
There are several different types of iPods:
iPod shuffle (4th generation) [change]
- iPod shuffle 2 GB - This model has no screen. Instead, it has a click wheel to control the music, and is very small. It is the cheapest iPod available. Playlists and Genius Mixes can now be synced to the iPod shuffle, but apart from that, it has only basic music playback functions, and also comes with the year old feature called voiceover. It comes in five different colors: silver, orange, pink, green, and blue. A polished stainless steel version is available, but only online. It can hold about 1,000 songs.
iPod nano [change]
- iPod nano 8 GB - available in orange, green, blue, pink, and silver, the sixth generation iPod nano was completely re-designed to be much smaller, and was announced on September 1st. It is very similar to the shuffle in shape and size, but the main difference is the new multi-touch screen capable of displaying album art and synced pictures. It also comes packed with an accelerometer sensor, voiceover, FM radio, pedometer, playlists and live pause. The new tiny design uses minimal battery, capable of lasting a full 24 hours. The 8GB can hold about 2,000 songs.
- iPod nano 16 GB - comes in the same colours as the 8GB type. It can hold about 4,000 songs.
iPod classic [change]
- iPod classic 160 GB - comes in black or silver. This is the chunkiest and most original looking iPod, but the best music holder. It can hold about 40,000 songs.
iPod touch [change]
- iPod touch 8 GB - has a multi-touch screen and looks much like the iPhone. It can be used to view high quality media and to use the Internet, using Wi-fi. Some say it is like an iPhone without the phone. Apple recently announced the fourth generation iPod Touch, equipping it with a front and rear facing camera, a better display, a better processor for faster performance, and it has a thin new design. This makes it a lot closer to the iPhone 4. The 8GB model is still being continued, and is capable of holding about 1,750 songs.
- iPod touch 16 GB - This model can hold about 4,000 songs, but was discontinued in September 2009.
- iPod touch 32 GB - This model can hold about 7,000 songs. It first went on sale in February 2008.
- iPod touch 64 GB - This model can hold about 14,000 songs. It first went on sale in September 2009.
(PRODUCT) RED [change]
Apple is most well known for computers. Computers by Apple run the Mac OS X operating system, which is included with every new Mac.
- MacBook (discontinued) (basic laptop, mainly for home and school use)
- MacBook Pro (a better laptop for professional people)
- MacBook Air (a very skinny and light laptop, mainly for people who need a light and portable laptop that still works - possible replacement for the regular MacBook)
- Mac Mini (a very tiny, but fully functional computer that does not come with its own monitor, keyboard, or mouse. Used mainly for home and school)
- iMac (a computer where everything is built in behind the screen, mainly for home, school, and professional (i.e.: Photoshop) use)
- Mac Pro (a powerful, fast computer that does not come with its own monitor, for professional people who need fast computers, i.e.: movie editing)
Apple also makes software for their computers. Some of the software that Apple makes is:
- iLife (a set of programs designed for everyday use) contains iMovie, a program for making movies, GarageBand, a program for making music, iPhoto, a program for organizing photos, iTunes, a program for organizing (and buying) music, iWeb (no longer sold or updated), a program for making web pages, and iDVD (also no longer sold or updated), a program to make DVDs. These programs are considered very simple to use.
- iWork (a set of programs for office stuff) contains Pages, a program for making documents and Keynote, a program for making slideshows, and "Numbers" for making spreadsheets. These apps are available on Apple Mac computers, iPhone's, iPad's and iPod Touch's.
- Final Cut Studio (a set of programs for creating professional movies) contains a program for video making called Final Cut Pro, a program for music making called Soundtrack Pro, Motion, a program for high-quality moving graphics authorship, and DVD Studio Pro, a program used to make professional DVDs.
- Final Cut Express (a set of programs similar to Final Cut Pro, but simplified and cheaper)
- Aperture (for professional photographers to edit their photos)
- Logic Studio (A set of programs where professionals can edit and produce audio)
- Logic Express (a set of programs similar to Logic Studio, but simplified and cheaper)
Most computer users in the world use Microsoft Windows, the rival to Mac OS X. About 8% of computer users use Apple's Macintosh computers. It is not legal to run Apple's Mac OS X on a Windows computer. However, it is allowed to run Windows on modern Macintosh computers. Even though Apple makes their computers to run Mac OS X, they also make software that allows you to install Windows. This software is called Boot Camp.
Other Apple products [change]
Apple TV [change]
The Apple TV is a box that plugs into a TV. It can connect wirelessly to any computer that has the Apple program iTunes on it. The Apple TV can play music, and show photos or videos from iTunes on your TV. Apple recently released a newer version of the Apple TV. It is about a quarter of the size of the older version and instead of using a hard drive to store movies and TV shows, they are rented and streamed over the internet.
The iPhone is a phone, iPod, and more with a touch screen. The newest iPhone released uses 4G (which is quicker than normal mobile phone connections) to surf the web. The current version, the iPhone 5, boasts Apple's faster A6 processor and a front facing camera for video chat, among other features. The iPhones come in 16GB, 32GB, and 64GB types. The iPhone 5 currently comes in black, and white. The iPhone 4s comes in 16GB, 32GB, and 64GB versions. Apple also released an 8GB version of the iPhone 3GS. The iPhone is available on many cellular carriers including Sprint, Verizon, and AT&T.
Following several campaigns (for example, Green my Apple), Apple has made their products greener. Recently, the new notebook line removed many toxins and improved the products battery life and recharge cycles.
Recent improvements [change]
- The MacBook, MacBook Pro, and MacBook Air have highly recyclable aluminum and glass enclosures, mercury-free displays and arsenic-free display glass. The printed circuit boards, electrical components, mechanical parts, and internal cables are BFR-free and PVC-free.
- A 13-inch MacBook consumes only 14W in idle with the display on, and meets ENERGY STAR requirements.
- The MacBook, MacBook Air, MacBook Pro, and the LED Cinema Display boast energy-efficient LED display technology. The MacBook LED backlit display uses 30% less power compared to conventional CCFL-backlit displays.
- Sleep-mode energy usage has decreased 93% between the first-generation and current-generation iMac. This is due to improvements in CPU power management and increased hardware efficiency.
- Between the fourth-generation iPod nano and the first-generation iPod nano, the packaging is 32% lighter and uses 54% less volume.
- Apple products are compliant with the European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment, also known as the RoHS directive. Examples of materials restricted by RoHS include lead, mercury, cadmium, hexavalent chromium, and PBB and PBDE flame retardants. Apple met many of the RoHS requirements long before the July 2006 deadline.
- 1977–1981: Michael Scott
- 1981–1983: Mike Markkula
- 1983–1993: John Sculley
- 1993–1996: Michael Spindler
- 1996–1997: Gil Amelio
- 1997-2011: Steve Jobs (Interim CEO 1997–2000)
- 2004, 2009, 2011-present: Tim Cook (Acting CEO during Steve Jobs health issues)
- Bill Campbell (CEO)|Bill Campbell, Chairman of Intuit Inc.
- Millard Drexler, Chairman and CEO of J.Crew
- Al Gore, Former Vice President of the United States
- Steve Jobs, CEO and Co-founder of Apple; also a director of The Walt Disney Company
- Andrea Jung, Chairman and CEO of Avon Products
- Arthur D. Levinson, Chairman and CEO of Genentech
- Jerry York, Chairman, President, and CEO of Harwinton Capital
- Steve Jobs, Chairman of the Board
- Tim Cook, Chief Executive Officer
- Peter Oppenheimer, Chief Financial Officer
- Philip W. Schiller, Senior Vice President of Worldwide Product Marketing
- Jonathan Ive, Senior Vice President of Industrial Design
- Bertrand Serlet, Senior Vice President of Software Engineering
- Ron Johnson, Senior Vice President of Retail
- Sina Tamaddon, Senior Vice President of Applications
- Scott Forstall, Senior Vice President of iPhone Software
- Bob Mansfield, Senior Vice President of Mac Hardware
- Daniel Cooperman, General Counsel and Secretary
Since formation of the Apple Computer Company in 1977, Apple has employed over 75,000 people worldwide. The majority of Apple's employees have been located in the United States but Apple has substantial manufacturing, sales, marketing, and support organizations worldwide, with some engineering operations in Paris and Tokyo.
Apple employees include employees of companies Apple owns, and less important, but still relevant companies such as FileMaker Inc. and Braeburn Capital.
Apple Corps has repeatedly sued Apple Inc. for trademark infringement. In the first case, Apple Inc. agreed not to go into the music industry. Apple Corps believes this agreement was broken when Apple Inc. launched iTunes, the music store.
- Books and Authors: The Denver Post Archived 20 March 2012 at WebCite
- "2010 Apple Form 10-K". http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1. Retrieved October 7, 2011.
- Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc.. No Starch Press. Archived from the original on 2012-03-20. http://extras.denverpost.com/books/chap0411h.htm.
- Apple enjoys ongoing iPod demand, BBC News, 2006-01-18. Retrieved on 2007-04-27.
- Apple - iPod shuffle - Technical Specifications
- Apple - iPod nano - Read the technical specifications
- Apple - iPod classic - Read the iPod classic technical specifications
- Official Apple iPod touch specifications: http://www.apple.com/ipodtouch/specs.html Archived 16 June 2009 at WebCite
- (PRODUCT) RED at Apple Archived 23 April 2012 at WebCite
- Apple - Mac
- Apple - MacBook Pro Family - It’s never been more powerful
- Apple - MacBook Air - The ultimate everyday notebook
- Apple - Mac mini - Even more powerful. Even more affordable
- Apple - iMac - The ultimate all-in-one desktop computer Archived 20 October 2009 at WebCite
- Apple - Mac Pro - The fastest, most powerful Mac ever
- Apple - iLife - Do more with photos, movies, and music on a Mac
- Apple - iWork - Documents, spreadsheets, and presentations. The Mac way
- Apple - Final Cut Pro X - A revolution in creative editing Archived 3 January 2008 at WebCite
- Apple - Final Cut Pro X - A revolution in creative editing
- Apple - Aperture - Pro performance with iPhoto simplicity
- Apple - Logic Pro 9 - Everything you need to make great music
- Apple - Logic Pro 9 - Everything you need to make great music
- Apple - iPhone 4S - The most amazing iPhone yet Archived 3 January 2008 at WebCite
- Apple - iPhone 4S - Technical Specifications Archived 16 June 2009 at WebCite
- Information about the Green my Apple campaign
- http://www.apple.com/macbook/environment.html MacBook environmental report
- iMac environmental report
- Apple Environmental Reports
Other websites [change]