History[change | edit source]
The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Paper Company and kept making toilet paper, paper napkins, and other paper products. Procter & Gamble (P&G) bought Charmin Paper Company in 1957, but sold the right to make and sell it in Europe (where it is now called Cushelle) to SCA in 2008.
Advertising[change | edit source]
Older American adverts had actor Dick Wilson in them. He played the fake grocer Mr. George Whipple. He told customers "Please don't squeeze the Charmin!" in more than 500 commercials between 1964 and 1985.
European name change to "Cushelle"[change | edit source]
Environment[change | edit source]
German rename to Zewa[change | edit source]
In 2008, Charmin was renamed to Zewa in Germany. There was no mascot in the adverts. However, in the first Zewa advert, the Charmin Bear was seen.
References[change | edit source]
-  Associated Press report, November 19, 2007 ("Wilson appeared in over 500 commercials for Charmin between 1964 and 1985"), accessed same day
-  Mad.co.uk January 25, 2010 (Charmin rebrands to Cushelle)