Crystal Pepsi

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Crystal Pepsi was a soft drink made by Pepsi sold from 1992 to 1993. It had a clear color and had no caffeine in it. It started being sold on April 14, 1992.[1] It failed due to low sales.[2] It was later sold as a citrus drink called "Crystal From Pepsi," which also lasted a short time before Pepsi stopped selling it.[3]

References[change | edit source]

  1. "Business Digest". New York Times, April 13, 1992
  2. Simonson, Itamar. Will I Like a Medium Pillow? Another Look at Constructed and Inherent Preferences, p18 (Research Paper 1977-R1). Stanford University Graduate School of Business, 2007
  3. Brody, Aaron L and John B Lord. Developing New Foods for a Changing Marketplace, p62. CRC Press, 2000. ISBN 1-56676-778-4