Kerning

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In the top half of the picture, the "A" and "V", and the "W" and "a", are too far apart from each other. This is very bad. In the bottom half of the picture, the letters are closer together. This is better.

In typography, kerning is changing the space between two letters to make the text easier to read. Usually, this means that letters look equally spaced, and two letters are never too close together or too far apart. If two letters are too close together or too far apart, that would be very bad.