Metlink
- This article is about the Melbourne public transport network. The same name is also used for public transport in Wellington.
| Company type | Private |
|---|---|
| Industry | Public transport |
| Founded | 2003 |
| Headquarters | Melbourne, Australia |
Area served | Metropolitan Melbourne |
| Products | Public Transport |
| Website | www.metlinkmelbourne.com.au |
Metlink is the marketing name for all public transport operators' in Melbourne, Australia.
Introduction[change | change source]
The Metlink brand was introduced in 2003.
Under the new branding, railway station signage and timetables are colour-coded blue, tram stop signs and timetables are green, and the bus network is orange. The regional train network is colour-coded purple.
Future role[change | change source]
Metlink has also been active in the use of 'value Metcards' (like credit cards but work only for trains) and is known for running a "funny" campaign called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later). In July 2007, Metlink launched a new campaign, "I Highly Recommend You Get on the Bus", featuring musical comedian Frank Woodley, to improve bus services. [1] Archived 2008-08-22 at the Wayback Machine
While they do not have control, representatives of the Bus Association of Victoria and V/Line have helped Metlink.
Viclink[change | change source]
Victoria's regional bus and rail services will at some future date be brought under a similar brand to Metlink named Viclink. Signage upgrades at regional railway stations have started from October 2006 [2] Archived 2007-12-12 at the Wayback Machine. The signage will be fully implemented when V/Line is re-privatized following the completion of the Fast Rail project[source?].
Related pages[change | change source]
Other websites[change | change source]
- Official Metlink website
- Official Viclink website Archived 2007-02-25 at the Wayback Machine
- BATBYGOBSTOPL Metlink website Archived 2006-04-02 at the Wayback Machine