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It was started in 1997 by Robert Brazell and originally called D2: Discounts Direct. It was an online seller of surplus merchandise which, upon its failure in 1999, was taken over by Patrick M. Byrne, who changed its name to Overstock.com.
- "Management Team", Instore Broadcasting Network, retrieved February 21, 2009
- Overstock.com, Inc., Registration Statement on Form S1, p. 64, citing Robert Brazell as former President and CEO, Filed with the SEC on April 17, 2002