Promotion

For promotion in sport, see Promotion and relegation

Promotion means spreading information about an issue.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

• Publicity and public relations
• Advertising

Promotion for marketing includes additionally:

• Personal selling
• Non-personal selling
• Sales promotion
• Tradeshows
• Direct selling
• Product placement
  • For example, making sure that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.