Quaker Oats Company
||The English used in this article may not be easy for everybody to understand. (August 2010)|
Quaker Oats plant in Scotland.
|Headquarters||Chicago, Illinois, United States|
|Key people||Robert S. Morrison, CEO|
The Quaker Oats Company is an American food division business headquarted in Chicago. They manufacture Quaker Oats Oatmeal, Cap-N-Crunch cereal, and granola bars. Quaker Oats Company is owned by PepsiCo, Inc. They also manufacture a lot of things too. Quaker is a subsidiary of Gatorade. Quaker was a subsidiary of Fisher-Price, a toy business, until 1991.
Quaker Oats was founded in 1901 by the merger of four oat mills:
- The Quaker Mill Company of Ravenna, Ohio which held the copyright/trademark on the Quaker name, and was founded by Henry Parsons Crowell, bought the bankrupt Quaker Oat Mill Company, also in Ravenna. Henry Parsons Crowell was holding the key worker and staff between the general manager, president and chairman-exceutive-officer of the Quaker Mill Company from 1888 until 1943. He was called the millionaire of cereal. He donated more than 70% of his money to Crowell Trust.
- A cereal mill in Cedar Rapids, Iowa owned by John Stuart, his son Robert Stuart, and their partner George Douglas.
- The German Mills American Oatmeal Company, owned by "The Oatmeal King", Ferdinand Schumacher of Akron, Ohio.
- The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation. Used to be known as "Good For Breakfast" instant mix for oatmeal.
Quaker Oats Company stretched into several areas, including other breakfast cereals and other products like food and drinks, and even to non related products like toys.
In 1969 Quaker got Fisher-Price, a toy business and ceased operations in 1991.
In the 1970s, the company marketed the making of the film Willy Wonka and the Chocolate Factory, obtaining in return a license to use a number of the product names used and seen in the movie for candy bars.
Quaker bought Snapple for $1.7 billion in 1994 and sold it to Triarc in 1997 for $300 million.
In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to own Gatorade and be in the sports beverage market. The merger created the fourth-largest consumer goods company in the world. Though the main prize for PepsiCo was Gatorade sports drink, Quaker's cereal and snack food division serves as seemingly healthier complement to the existing Frito-Lay salty-snacks division.
Since the late 1980s, actor Wilford Brimley has appeared in television commercials extolling the virtues of oat consumption, typically to a young child, as to introduce the concept of oatmeal consumption as a long tradition.
US Brands [change]
As of 2005, these are the product brands marketed under the Quaker Oats name in the US:
Breakfast cereals [change]
- Cap'n Crunch
- Life (cereal)
- Mother's Natural Foods
- Quaker 100% Natural Granola
- Kretschmer Wheat Germ
- Muffets ("The round shredded wheat")
- Quaker Oatmeal Squares
- Quaker Toasted Oatmeal
- Quaker Oh's
- King Vitamin
- Quaker Corn Bran
- Quaker Oat Bran
- Quaker Puffed Rice
- Quaker Puffed Wheat
Other breakfast foods [change]
- Quaker Oatmeal
- Quaker Oatmeal To Go (changed from Breakfast Squares in 2006)
- Quaker Grits
- Aunt Jemima Syrups and Mixes (Aunt Jemima frozen breakfast foods is owned by Pinnacle Foods, who use the Aunt Jemima trademark under *license from Quaker Oats Company)
- Quaker Breakfast Cookies
- Quaker Instant Oatmeal
- Quaker Crispy Minis (Rice Chips and Rice Cakes) (known as Snack-a-Jacks in the United Kingdom)
- Quakes Rice Snacks
- Quaker Soy Crisps
- Quaker Snack Bars
- Chewy Granola Bars
- Quaker Mini Delights
- Quaker Tortilla Mix
- Pasta Roni
- Near East Food Products
- Milk Chillers
UK Brands [change]
As of 2008, these are the product brands marketed under the Quaker Oats name in the UK:
Hot cereals [change]
- Quaker Oats
- Oatso Simple (many flavours)
- Scott's Porage Oats
- Scott's So Easy
(the Scott's brand, previously a rival, is now also owned by Quaker)
Ready to eat cereal [change]
- Harvest Crunch
Cereal bars [change]
- Oat Bars (Original with golden syrup or Mixed berry flavours)
- Snack-a-Jack bags
- Snack-a-Jack Jumbos
- "The Strait Dope Mailbag - Is the guy on the Quaker Oats Box John Penn?". http://www.straightdope.com/mailbag/mquaker.html. Retrieved 2010-08-16.
- Amazon.com:Cereal Tycoon:The Biography of Henry Parsons Crowell:Joe Musser:Books
- Generous Giving:Henry Parsons Crowell
- The Legacy of Henry Parsons Crowell, Founder of Quaker Oats - Christian Business Daily
- Musser Joe. "Cereal Tycoon: The Biography of Henry Parsons Crowell: Joe Musser". Amazon.com. http://www.amazon.com/Cereal-Tycoon-Biography-Parsons-Crowell/dp/0802416160/ref=sr_1_1?ie=UTF8&s=books&qid=1216505930&sr=8-1. Retrieved 2010-08-16.
- "Streaming Video (Stories & Testimonies: Givers) Any Man: The Story of Henry Parsons Crowell". Generous Giving. http://www.generousgiving.org/page.asp?sec=39&page=127. Retrieved 2010-08-16.
- Graney Brian (2000-09-18). "Triarc Sells Snapple to Cadbury Schweppes". The Motley Fool. http://www.fool.com/news/breakfast/2000/breakfast000918.htm. Retrieved 2010-08-16.
- Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. http://web.archive.org/web/20061115005107/http://walkers.corpex.com/cr15p5/trade/quaker/cereals_portfolio.asp. Retrieved 16 August 2010.