Quaker Oats Company

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Quaker Oats Company
Type Operating Division
Industry Food
When it was created 1901
Headquarters Chicago, Illinois, United States
Key people Robert S. Morrison, CEO
Parent PepsiCo, Inc.
Website QuakerOats.com

The Quaker Oats Company is an American food division business headquarted in Chicago. Quaker's products include, oatmeal, cereal, and granola bars. Since 2001, Quaker Oats Company is owned by PepsiCo, Inc..

History[change | edit source]

1905 advertising magazine of Quaker Oats

Quaker Oats was founded in 1901 as the four oat mills merged:

  • The Quaker Mill Company of Ravenna, Ohio
  • A cereal mill in Cedar Rapids, Iowa
  • The German Mills American Oatmeal Company
  • The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.

In 1969 Quaker got Fisher-Price, a toy business. Fisher-Price stopped being owned by Quaker in 1991.

In 1983, Quaker bought Stokely-Van Camp, Incorporated. The company makes Gatorade.[1]

In 1994, Quaker bought Snapple for $1.7 billion. Quaker sold it to Triarc in 1997 for $300 million.[2]

In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to own Gatorade and be in the sports beverage market.

Since the late 1980s, actor Wilford Brimley has appeared in television commercials.

United States Brands[change | edit source]

The brands in the United States:

Breakfast cereals[change | edit source]

  • Cap'n Crunch
  • Life
  • Quisp
  • Mother's Natural Foods
  • Quaker 100% Natural Granola
  • Kretschmer Wheat Germ
  • Muffets
  • Quaker Oatmeal Squares
  • Quaker Toasted Oatmeal
  • Quaker Oh's
  • King Vitamin
  • Quaker Corn Bran
  • Quaker Oat Bran
  • Quaker Puffed Rice
  • Quaker Puffed Wheat

Other breakfast foods[change | edit source]

  • Quaker Oatmeal
  • Quaker Oatmeal To Go
  • Quaker Grits
  • Aunt Jemima Syrups and Mixes
  • Quaker Breakfast Cookies
  • Quaker Instant Oatmeal

Snacks[change | edit source]

  • Quaker Crispy Minis (Rice Chips and Rice Cakes)
  • Quakes Rice Snacks
  • Quaker Soy Crisps
  • Quaker Snack Bars
  • Chewy Granola Bars
  • Quaker Mini Delights

Mixes[change | edit source]

  • Quaker Tortilla Mix
  • Rice-A-Roni
  • Pasta Roni
  • Near East Food Products

Drinks[change | edit source]

  • Gatorade
  • Milk Chillers

United Kingdom Brands[change | edit source]

The brands in the United Kingdom:[3]

Hot cereals[change | edit source]

  • Quaker Oats
  • Oatso Simple
  • Scott's Porage Oats
  • Scott's So Easy
  • Pawridge

Ready to eat cereal[change | edit source]

  • Harvest Crunch

Cereal bars[change | edit source]

  • Oat Bars

Snacks[change | edit source]

  • Snack-a-Jack bags
  • Snack-a-Jack Jumbos

Notes[change | edit source]

  1. http://www.fundinguniverse.com/company-histories/The-Quaker-Oats-Company-Company-History.html
  2. Graney Brian (2000-09-18). "Triarc Sells Snapple to Cadbury Schweppes". The Motley Fool. http://www.fool.com/news/breakfast/2000/breakfast000918.htm. Retrieved 2010-08-16.
  3. Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. http://web.archive.org/web/20061115005107/http://walkers.corpex.com/cr15p5/trade/quaker/cereals_portfolio.asp. Retrieved 16 August 2010.

Other Websites[change | edit source]