11street Malaysia

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Celcom Planet Sdn Bhd
Industry Telecommunications
Headquarters Kuala Lumpur Sentral, Malaysia
Key people Hoseok Kim CEO
Services Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services
Parent SK Planet Co., Ltd and Celcom Axiata Berhad
Website www.11street.my

11street Malaysia is one of the largest e-commerce companies established in Malaysia.[1] It was originally a leading e-commerce company in South Korea, operating under the management of SK Planet Co., Ltd.[2] 11street expanded its operations to Malaysia to grow and expand the E-Commerce industry in the country.[3] The 11street Malaysia is currently operating from their main office located at Kuala Lumpur Sentral since January 2015.

History[change | change source]

2008: 11street established[change | change source]

Established under the management of SK Planet, 11street has over 400,000 sellers, serving over 30 million customers and with US$6 billion gross merchandising value.[4] 11street has also expanded its operations to Turkey in 2012 [5] and Indonesia in March 2014.[6]

2014: 11street Malaysia[change | change source]

Celcom Planet Sdn Bhd (also known as 11street Malaysia) was established in November 2014.[7] It is a joint venture company between Celcom Axiata Berhad (49%) and SK Planet Ltd (51%) [8][9] Mr. Hoseok Kim has been appointed as the Chief Executive Officer of 11street Malaysia.[10]

On 16 December 2014, Celcom Planet Sdn Bhd collaborated with Exabytes Network.[11][12]

2015: Grand launch[change | change source]

On 11 April 2015, 11street Malaysia announced their official launch and hosted their grand launch event at Nu Sentral. In the event, 11street has introduced some of their products and services, and their official brand ambassadors; Lee Min Ho and Emily Chan [13] On 24 April 2015, 11street Malaysia has released the 11street mobile apps in iOS and Android smartphones.[14]

Products and services[change | change source]

11street Malaysia offers local and global products through 8 categories, such as Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services which includes e-vouchers.[15][16] They also introduced “Shocking Deal” and offer lowest price guaranteed for these products.[17][18]

11street Malaysia also introduced their Seller Zone.[19] The 11street Malaysia Seller Zone is claimed to be the first E-Commerce education centre in Malaysia , offering training support and facilities to their sellers,[20] which includes professional photography studios, training centres and a public lounge for networking, relaxation and refreshment.[21] Some of the 11street partners conducting the training sessions includes Malaysia’s national ICT agency Multimedia Development Corporate (MDeC) and Google Malaysia.[19]

References[change | change source]

  1. "Korean marketplace to launch in Malaysia". Insider Retail Asia.
  2. ""11st" Launches into Malaysia". Korea IT Times.
  3. "Korea's 11street e-mall now available in Malaysia". The Malaysian Insider.
  4. "E-mall 11street Releases Online Shopping App for iOS and Android". Bloomberg.
  5. "Press Release: SK Planet Launches E-Commerce Marketspace in Turkey". SK Planet Co., Ltd.
  6. "SK Planet Taps Malaysian Market with Online Shopping Platform". Yon hap News.
  7. "Company Overview of SK Planet Co., Ltd". Bloomberg'.
  8. "11street Online Marketplace Launched in Malaysia, Hosted by Celcom Planet". Malaysian Wireless'.
  9. "Celcom, SK Planet Form JV Firm". The Star Newspaper'.
  10. "E-mall 11street Releases Online Shopping App for iOS and Android". Bloomberg.
  11. "Malaysian E-Commerce Drive Towards 2015: Celcom Planet, Exabytes". 'Computerworld.
  12. "Exabytes Network, Celcom Planet Join Hands to Drive Local Merchant's E-Commerce Presence". Enterprise IT News.
  13. "Introducing malaysia's Latest E-Mall". Marketing Magazine.
  14. "E-Mall 11street Releases Online Shopping App for iOS and Android". Bloomberg.
  15. "11street Live in Malaysia". Max IT.
  16. "Malaysian E-Commerce Drive Towards 2015: Celcom Planet, Exabytes". Computerworld.
  17. "11street Online Marketspace Launched in Malaysia, Hosted by Celcom Planet". Malaysian Wireless.
  18. "Korea's 11street E-mall Now Available in Malaysia". The Malaysian Insider.
  19. 19.0 19.1 "Expect 400% Increase in Malaysian SMBs Going Online, Says 11street". MIS Asia.
  20. "Paving the Way for Online Business". The Star Newspaper.
  21. "11street Sets Up Physical Education Centre for E-Commerce Sellers". Digital News Asia.

Other websites[change | change source]