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Ad Council

From Simple English Wikipedia, the free encyclopedia
Ad Council
Company typePublic
IndustryPublic Service Announcements
HeadquartersWashington, D.C., United States

The Advertising Council, mostly called the Ad Council, is an American non-profit organization that creates public service announcements on behalf of sponsors, including non-profit organizations and the United States government.[1]

The Advertising Council does not make public service advertisements for itself but it acts as a creator of them for others. The Advertising Council allows sponsor organizations to create advertising that are on social issues as well.

The Advertising Council was created in 1941, and shortly after, in February 1942, it was registered as The War Advertising Council for the purpose of being in the advertising industry in support of the Second World War effort. Early ads tried to tell people about the purchase of war bonds and saving of war things.[2]

After the Second World War, the War Advertising Council changed its name to the Advertising Council and shifted its focus to peacetime ads. In 1945, the Ad Council began working with the National Safety Council.[2]

Famous campaigns

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Organizations done by the Ad Council

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Notes and references

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  1. Ad Council. "About Ad Council". Archived from the original on 2009-02-20. Retrieved 2009-02-22.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 "Our History".
  3. "Story of Smokey - Smokey Bear". smokeybear.com.
  • Robert Jackall and Janice M. Hirota, The Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (University of Chicago, 2000). ISBN 0-226-38916-2 (paperback: ISBN 0-226-38917-0)

Other websites

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