Apple Inc.

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Coordinates: 37°19′55″N 122°01′52″W / 37.33182°N 122.03118°W / 37.33182; -122.03118

Apple Inc
TypePublic
Traded as
Industry
When it was createdApril 1, 1976; 42 years ago (1976-04-01)
Headquarters1 Apple Park Way, Cupertino, California, USA
Number of locations500 retail stores
Area servedWorldwide
Key people
Things made
Services
Money earnedIncrease US$229.234 billion[1] (FY 2017)
Operating incomeIncrease US$61.344 billion[1] (FY 2017)
Net incomeIncrease US$48.351 billion[1] (FY 2017)
Total assetsIncrease US$375.319 billion[1] (FY 2017)
Total equityIncrease US$134.047 billion[1] (FY 2017)
Employees123,000[1]
Subsidiaries
Websiteapple.com
Apple Store on Michigan Avenue in Chicago.

Apple is a multinational company that makes computer hardware (the Macintoshes), software (macOS, iOS, watchOS and tvOS), and mobile devices (iPod, iPhone and iPad) like music players. Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players is called iPod, their smartphone line is called iPhone and their tablet line is called iPad. Apple sells their products all around the world.[5] Apple Inc. used to be called Apple Computer, Inc., but Apple changed their name after introducing the original iPhone.[6]

Apple Inc. is a public company and trades on the NASDAQ under the stock ticker AAPL. On 19 March 2015, it became one of the 30 components of the Dow Jones Industrial Average.

General history[change | change source]

Apple I (1976-1977) Logo

Apple was started in 1976 by Steve Jobs and Steve Wozniak.[7] Before they made the company, they sold "blue boxes", which had telephone buttons on them. People could use them to make telephone calls from pay phones without paying any money. It did this by pretending to be a telephone operator. The company's first product is now called the Apple I computer. They were almost ready to sell it, but a problem happened. Steve Wozniak was working for the computer company Hewlett-Packard, and the papers that said he could work there said he had to give everything he invented to the company before he could do what he wanted to do with it. He showed the first Apple I to the boss at Hewlett-Packard, but they did not want his computer. Wozniak was then free to do what he wanted to do with the Apple I. It began selling in 1976. In 1977, they made their second computer, called the Apple II, which later became very successful compared to Apple I.

The Apple logo used from May 17, 1976 to August 26, 1999.

iPod[change | change source]

The fourth iPod Nano.

One of the most popular products made by Apple is the iPod. It was first sold in 2001, and Apple sold over 100 million in six years.[8] All iPods can play music with good quality. Recent iPod Touches have a high quality LED screens, can take and show good pictures, record, view and edit high definition videos, use the Internet for features such as e-mail, gaming, and blogging, record word and voice memos, and even get office work done. The latest iPod Touch is even made with a 64-bit architecture.

There are several different types of iPods:

iPod shuffle (4th generation)[change | change source]

  • iPod shuffle 2 GB - This model has no screen. Instead, it has a click wheel to control the music, and is very small. It is the cheapest iPod available. Playlists and Genius Mixes can now be synced to the iPod shuffle, but apart from that, it has only basic music playback functions, and also comes with the years old feature called VoiceOver. It comes in five different colors: silver, orange, pink, green, and blue. A polished stainless steel version is available, but only online. It can hold about 1,000 songs.[9]

iPod nano[change | change source]

  • iPod nano 8 GB - The 8GB could hold about 2,000 songs.[10] It was discontinued.
  • iPod nano 16 GB - Comes in space gray, purple, blue, silver, green, yellow, and pink. It can hold about 4,000 songs.[10]

iPod classic[change | change source]

  • iPod classic 160 GB - comes in black or silver. This is the chunkiest and most original looking iPod, but the best music holder. It can hold about 40,000 songs.[11]

iPod touch[change | change source]

  • iPod touch 8 GB - Apple announced the fifth generation iPod Touch in 2012, equipping it with a front and rear facing camera, a better display, a better processor for faster performance, and it has a thin new design. It can also run the latest operating system, iOS 9. This makes it a lot closer to the iPhone 5. The 8GB model is discontinued.
  • iPod touch 16 GB - has a multi-touch screen and looks much like the iPhone. It can be used to view high quality media and to use the Internet, using built-in Wi-fi. Some say it is like an iPhone without the phone. This model can hold about 4,000 songs, but was discontinued in September 2009, and was now put up again to replace the 8 GB in June 2013.
  • iPod touch 32 GB - This model can hold about 7,000 songs. It first went on sale in February 2008.[12]
  • iPod touch 64 GB - This model can hold about 14,000 songs.[12] It first went on sale in September 2009.

(PRODUCT) RED[change | change source]

The red iPod shuffle, iPod nano, and iPod touch models, and a few more products, are part of the "(PRODUCT) RED" program. This means that some of the profits from these iPods goes to the Global Fund to fight AIDS in Africa.[13]

Computers[change | change source]

Apple is most well known for computers. Computers by Apple run the OS X operating system, which is included with every new Mac.

Laptops[change | change source]

Desktops[change | change source]

  • Mac Mini (a very tiny, but fully functional computer that does not come with its own monitor, keyboard, or mouse. Used mainly for home and school)[17]
  • iMac (a computer where everything is built in behind the screen, designed for many uses, such as home, school, and professional (i.e.: Photoshop) use)[18]
  • Mac Pro (a very powerful, fast computer that does not come with its own monitor, for professional people who need fast computers, i.e.: movie editing)[19]

Software[change | change source]

Apple also makes software for their computers. Some of the software that Apple makes is:

  • iLife (a set of programs designed for everyday use) contains iMovie, a program for making movies, GarageBand, a program for making music, iPhoto, a program for organizing photos, iTunes, a program for organizing (and buying) music, iWeb (not sold or updated any more), a program for making web pages, and iDVD (also no longer sold or updated), a program to make DVDs. These programs are considered very simple to use.[20]
  • iWork (a set of programs for office work) contains Pages, a program for making documents and Keynote, a program for making slideshows, and "Numbers" for making spreadsheets.[21] These apps are available on Apple Mac computers, iPhones, iPads and iPod Touchs.
  • Professional program to make movies called Final Cut Pro, a program for music making called Soundtrack Pro, Motion, a program for high-quality moving graphics authorship, and DVD Studio Pro, a program used to make professional DVDs.[22]
  • Final Cut Express (a set of programs similar to Final Cut Pro, but simplified and cheaper)[23]
  • Aperture (for professional photographers to edit their photos, no longer supported or updated)[24]
  • Logic Studio (A set of programs where professionals can edit and produce audio)[25]
  • Logic Express (a set of programs similar to Logic Studio, but simplified and cheaper)[26]

Most computer users in the world use Microsoft Windows, the rival to Mac OS X. About 10% of computer users use Apple's Macintosh computers. It is not legal to run Apple's Mac OS X on a Windows computer. However, it is allowed to run Windows on modern Macintosh computers. Even though Apple makes their computers to run Mac OS X, they also make software that allows you to install Windows. This software is called Boot Camp.

Mobile devices[change | change source]

Apple is perhaps most famous for its mobile devices, which are small computers that are easy to carry around. They have touchscreens with multi-touch technology instead of a separate keyboard and mouse. Most of these products run an operating system called iOS. It is very similar to the Android software made by Google. iOS can do a lot of different things, and it does so by running "apps", which are programs similar to those on a PC. Users can download and buy more apps for their device from Apple's App Store.

iPhone[change | change source]

The iPhone is a mobile phone that can make calls, send text messages, play games and music, show photos and videos (like an iPod), browse the Internet, and do much more. It was one of the first smartphones in the world when the first version was announced in 2007.[27] Apple usually makes and sells a different model every year, with new models being faster and more powerful and having a newer version of iOS than those that come before them. The newest iPhone released is the iPhone X and runs on IOS 11. Many cellular carriers around the world sell iPhones, including Sprint, Verizon, AT&T, and T-Mobile in the US.

iPad[change | change source]

The iPad is a tablet computer, similar to the iPhone and iPod Touch but with a much larger display - while a typical iPhone has a screen about 4 to 5 inches in size, iPads have screens from 8 to 12 inches big. The first iPad was introduced in 2010 and along with the iPhone, new and better models are made and sold every year. The newest iPads, the iPad Air and iPad Pro came out in 2015. They have new designs and features such as a front and back camera, true tone flash and a new 64-bit processor. They, too, ship with the latest iOS 9 software.

Apple Watch[change | change source]

The Apple Watch is an example of "wearable technology", because it is worn around the wrist in the same way as a traditional wristwatch. However, it is much more than a wristwatch as not only does it tell the time and date but also tracks the fitness of the person wearing it and monitors the person's health. It can also do many of the same things that an iPhone can do, such as use Apple's Siri personal assistant, but it needs to be "paired" with an iPhone for it to do these things. The Apple Watch has a number of different designs: there is the standard version, a "Sport" version designed for athletes, and an "Edition" version which is made as a fashion product. These all run "Watch OS", a modified version of iOS.

Apple TV[change | change source]

The Apple TV is a box that plugs into a TV. It can connect wirelessly to any computer that has the Apple program iTunes on it. The Apple TV can play music, and show photos or videos from iTunes on the TV. Like other Apple products, Apple TV is regularly updated with new software and features. The most recent version comes with a new remote control and includes the Siri voice assistant. It uses tvOS, a TV version of iOS.

Environment[change | change source]

Following several campaigns (for example, Green my Apple[28]), Apple has made their products greener. Recently, the new notebook line removed many toxins and improved the products battery life and recharge cycles.

Recent improvements[change | change source]

  • The new MacBook uses a very power efficient CPU, Intel Core M, and has a power efficient Retina display, and is slimmer than previous models, even the MacBook Air
  • The MacBook, MacBook Pro, and MacBook Air have highly recyclable aluminum and glass enclosures, mercury-free displays and arsenic-free display glass. The printed circuit boards, electrical components, mechanical parts, and internal cables are BFR-free and PVC-free.[29]
  • The MacBook, MacBook Air, MacBook Pro, and the LED Cinema Display boast energy-efficient LED display technology. The MacBook LED backlit display uses 30% less power compared to conventional CCFL-backlit displays.[29]
  • Sleep-mode energy usage has decreased 93% between the first-generation and current-generation iMac. This is due to improvements in CPU power management and increased hardware efficiency.[30]
  • Between the fourth-generation iPod nano and the first-generation iPod nano, the packaging is 32% lighter and uses 54% less volume.[31]
  • Apple products are compliant with the European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment, also known as the RoHS directive. Examples of materials restricted by RoHS include lead, mercury, cadmium, hexavalent chromium, and PBB and PBDE flame retardants. Apple met many of the RoHS requirements long before the July 2006 deadline.[32]

People[change | change source]

CEOs[change | change source]

  • 1977–1981: Michael Scott
  • 1981–1983: Mike Markkula
  • 1983–1993: John Sculley
  • 1993–1996: Michael Spindler
  • 1996–1997: Gil Amelio
  • 1997–2011: Steve Jobs (Interim CEO 1997–2000)
  • 2004, 2009, 2011–present: Tim Cook (Acting CEO during Steve Jobs' health issues; replaced Steve Jobs after he resigned)

Directors[change | change source]

  • Bill Campbell (CEO)|Bill Campbell, Chairman of Intuit Inc.
  • Millard Drexler, Chairman and CEO of J.Crew
  • Al Gore, Former Vice President of the United States
  • Steve Jobs, CEO and Co-founder of Apple; also a director of The Walt Disney Company
  • Andrea Jung, Chairman and CEO of Avon Products
  • Arthur D. Levinson, Chairman and CEO of Genentech
  • Jerry York, Chairman, President, and CEO of Harwinton Capital

Executives[change | change source]

  • Steve Jobs, Chairman of the Board
  • Tim Cook, Chief Executive Officer
  • Peter Oppenheimer, Chief Financial Officer
  • Philip W. Schiller, Senior Vice President of Worldwide Product Marketing
  • Jonathan Ive, Senior Vice President of Industrial Design
  • Bertrand Serlet, Senior Vice President of Software Engineering
  • Ron Johnson, Senior Vice President of Retail
  • Sina Tamaddon, Senior Vice President of Applications
  • Scott Forstall, Senior Vice President of iPhone Software
  • Bob Mansfield, Senior Vice President of Mac Hardware
  • Daniel Cooperman, General Counsel and Secretary

Employees[change | change source]

Since formation of the Apple Computer Company in 1977, Apple has employed over 95,000 people worldwide. The majority of Apple's employees have been in the United States but Apple has substantial manufacturing, sales, marketing, and support organizations worldwide, with some engineering operations in Paris and Tokyo.

Apple employees include employees of companies Apple owns, and less important, but still relevant companies such as FileMaker Inc. and Braeburn Capital.

Controversy[change | change source]

Apple Corps has sued Apple Inc. many times for trademark infringement. In the first case, Apple Inc. agreed not to go into the music industry. Apple Corps believes this agreement was broken when Apple Inc. launched the iTunes Store, Apple's online music store.

The two companies had trouble in the past, over the use of the Apple name. They made a deal that Apple Computers would not act as a music company. When Apple Computer Inc. began to sell their iPod, and set up their iTunes music store, Apple Corps believed they had broken their agreement, and took them to court. Apple Computers won the case, but the two companies later worked out a new deal. This deal now means that the Beatles music is now on the iTunes store, whereas it was not there before. Apple Computers was then renamed as Apple Inc. because of their mobile technology business. Steve Jobs, then CEO of Apple, Inc., has said in the past that he loves music from The Beatles, which can be considered to be very ironic.[33]

Related pages[change | change source]

References[change | change source]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 "Apple Form 10-K Annual Report" (PDF). November 3, 2017.
  2. Taylor, Harriet (August 30, 2016). "How Apple managed to pay such a low tax rate in Ireland". Retrieved January 9, 2017.
  3. "Apple Goes to Hollywood. Will Its Story Have a Happy Ending?".
  4. "Apple Looks to Services to Move Beyond iPhone Price Ceiling".
  5. Apple
  6. MacWorld
  7. Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc. No Starch Press. Archived from the original on 2012-03-20.
  8. Apple enjoys ongoing iPod demand, BBC News, 2006-01-18. Retrieved on 2007-04-27.
  9. Apple - iPod shuffle - Technical Specifications
  10. 10.0 10.1 Apple - iPod nano - Read the technical specifications
  11. Apple - iPod classic - Read the iPod classic technical specifications
  12. 12.0 12.1 Official Apple iPod touch specifications: https://www.apple.com/ipodtouch/specs.html Archived 16 June 2009 at WebCite
  13. (PRODUCT) RED at Apple Archived 23 April 2012 at WebCite
  14. Apple - Mac
  15. Apple - MacBook Pro Family - It’s never been more powerful
  16. Apple - MacBook Air - The ultimate everyday notebook
  17. Apple - Mac mini - Even more powerful. Even more affordable
  18. Apple - iMac - The ultimate all-in-one desktop computer Archived 20 October 2009 at WebCite
  19. Apple - Mac Pro - The fastest, most powerful Mac ever
  20. Apple - iLife - Do more with photos, movies, and music on a Mac
  21. Apple - iWork - Documents, spreadsheets, and presentations. The Mac way
  22. Apple - Final Cut Pro X - A revolution in creative editing Archived 3 January 2008 at WebCite
  23. Apple - Final Cut Pro X - A revolution in creative editing
  24. Apple - Aperture - Pro performance with iPhoto simplicity
  25. Apple - Logic Pro 9 - Everything you need to make great music
  26. Apple - Logic Pro 9 - Everything you need to make great music
  27. Archived 3 January 2008 at WebCite
  28. Information about the Green my Apple campaign
  29. 29.0 29.1 https://www.apple.com/macbook/environment.html MacBook environmental report
  30. iMac environmental report
  31. https://images.apple.com/environment/reports/docs/iPod_nano_Environmental_Report.pdf
  32. Apple Environmental Reports
  33. [1] Steve Jobs iPhone Introduction (2007)

Other websites[change | change source]