BBC Radio 1Xtra
|BBC Radio 1Xtra|
|Broadcast area||United Kingdom - National|
|Slogan||On air. On the ground.|
|Frequency||DAB: 12B |
Virgin Media: 907
Tiscali TV: 601
Live Stream Real/WM
|First air date||August 16, 2002|
|Format||Mainstream urban, electronica, soul, R&B|
|Audience share||0.3% (September 2008)|
|Sister stations||BBC Radio 1|
BBC Radio 1Xtra (also known as 1Xtra) is a digital British contemporary black music station from the BBC. The station was launched at 6pm on August 16, 2002. It was called Network X during the planning period. It is the complement station to Radio 1 and is broadcast from the same building as Radio 1 - Yalding House in central London. This is part of the BBC's massive Broadcasting House complex of radio studios and other offices.
Music policy[change | change source]
The playlist generally includes British, Caribbean, African and North American hip hop, grime, bassline, garage, dubstep, funky, drum and bass, bashment, soca, reggae, gospel music, bhangra, soul and R&B. It is available on digital radio (DAB), digital satellite television, digital terrestrial television (Freeview), and the Internet. It has its own news team: 1Xtra News.
Audience profile[change | change source]
1Xtra's audience is usually aged between 15 and 30 years old. The upper age range is deliberately lower than sister station Radio 1 which is closer to 35.
According to the "Submission to the Secretary of State's review of digital channels" in March 2004, 1Xtra "provides music output 24 hours a day, punctuated by bespoke BBC news bulletins and other speech output designed specifically to be pertinent to the audience."
References[change | change source]
- "BBC NEWS - Entertainment - TV and Radio - 1Xtra celebrates birthday presence". Retrieved 2007-04-05.