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Black Thunder (chocolate bar)

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Black Thunder
ブラックサンダー
Product typeChocolate bar
OwnerYuraku Confectionery Co., Ltd.
CountryJapan
Introduced1994 (1994)
MarketsJapan
Websiteblackthunder.jp

Black Thunder (Japanese: ブラックサンダー, Hepburn: Burakku Sandā) is a chocolate bar made and sold in Japan by the Yuraku Confectionery Company (有楽製菓株式会社, Yūraku Seika kabushiki gaisha). It has a cocoa-flavored cookie bar mixed with crunchy biscuit, all covered with chocolate. The suggested retail price is ¥30 before tax. The main advertising slogan means "Delicious taste in a flash of lightning!" The story of the Yuraku Confectionery Company and its Black Thunder bar has often been described in the Japanese business press as a modern-day rags to riches story.

The Black Thunder bar was designed to be an easy-to-sell candy bar with three popular parts and a low price. The name was partly inspired by the Japanese god of thunder. Black Thunder bars were first made in a factory in Toyohashi in 1994. The main target customers were university students in the Kantō region, and sales grew mostly through word-of-mouth recommendations. From 2004, a series of marketing deals helped sales to rise. In 2008, the Yuraku Confectionery Company sponsored the Men’s Gymnastics team at the 2008 Summer Olympics, which made the brand more widely known.

From 2008, the Yuraku Confectionery Company started making and selling different versions of the Black Thunder bar. Similar products in the same line include the Big Thunder, Black Thunder Minibar, White Black Thunder, and the Morning Thunder breakfast bar. In 2009, Yuraku also worked with other companies to make related products inspired by the Black Thunder candy bar.

Product

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Two Black Thunder bars: one whole and one cut to show cross-section.

The original idea was to make a candy bar that would have three main qualities: a heavy texture, a rich flavor, and a low price. The combination of these qualities was expected to make it easy to sell. Later, it was decided that the bar should also appeal to as many groups of people as possible, including children. The candy bar was made with dark cocoa-flavored cookie pieces mixed with Japanese-style crisped rice, and then coated with dark milk chocolate. The cookie bar is pressed flat on five sides, but the top surface is uneven even with the chocolate coating. When choosing a name for the product, the keyword chosen was "black", which would suggest the dark chocolate flavor.[1] This followed other marketing trends in Japan, where the color "black" is often linked with dark or bittersweet chocolate, such as the popular Meiji Black chocolate bar.[2][3] To give the product more "impact" with consumers, it was named after the Japanese god of thunder, Raijin. Although the name uses the English words "Black Thunder" (pronounced or transliterated as Burakku Sandā), the package also includes the Japanese kanji term for the product in smaller font (黒い雷神),[1] so that the meaning would be clear to Japanese consumers. An advertising slogan from the development period translated as "Delicious taste like a flash of lightning!" (おいしさイナズマ級!), but it was first rejected in favor of the simpler descriptive slogan "Black cocoa crunch".

History

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During early development, a chocolate bar with three kinds of nuts was made, called "ChocoNuts 3".[4] However, it was discontinued after a short time, because it was thought that it would not appeal to children. The Black Thunder bar was then developed based on the original concept, but also with the idea that it should appeal to many different groups of people, including children.

In 1994, a small factory with only 20 employees in the city of Toyohashi in Aichi Prefecture began producing the Black Thunder chocolate bars.[1] The packaging at that time used alphabetic script that read "Black Thunder", and the suggested retail price was set at 30 yen. By the year 2000, sales were not strong, but the company decided to continue the product. At the same time, the package design was changed, and the slogan "Delicious taste in a flash of lightning!" was added. In August 2003, the package was changed again to its current design, where the alphabetic font for the brand name was replaced with Japanese katakana. A new advertising slogan aimed at a specific demographic was also added to the front of the package: "A big hit among young women!"[1] During this early period, sales growth depended mostly on word-of-mouth recommendations.[5]

Though at first Black Thunder was sold only in 7-Eleven stores in the Kantō region, the company soon saw the chance for wider marketing, and the bar was released through a cooperative business association into more areas. During the 2004 to 2005 sales year, Black Thunder bars became suddenly popular in the Kyushu region.[1] In the summer of 2005, distribution expanded to more regions across Japan. By the end of that year, more than 900,000 bars had been sold, making Black Thunder the best-selling product of the Yuraku Confectionery Company. In 2006, the bar was picked up by the Shiraishi-san Co-op and sold online, which gave sales another boost as it became popular among university students. In the first three years after internet sales began, about ten times more bars were sold than in the eleven years since the product was first made. In 2008, the Yuraku Confectionery Company sponsored the Men’s Gymnastics team at the 2008 Summer Olympics in Beijing.[1] The team won the Silver Medal, and individual gymnast Kōhei Uchimura also won silver.[6] After the 19-year-old gymnast publicly endorsed the product in the media,[4][7] brand recognition increased greatly. From 2008 to 2009, total sales rose from just under 50 million bars to 100 million.[1] By 2010, sales had reached 130 million bars.[1]

For the company’s 25th anniversary in 2019, Yuraku introduced a mascot called Black Thunder Matt (ブラックサンダーMATT, Burakku Sandā Matto), played by model Matt Kuwata, the son of former baseball player Masumi Kuwata. Black Thunder Matt is described as a 25-year-old android superhero with Black Thunder bars for eyebrows, who shoots Black Thunder bars at hungry citizens.[8][9]

Today, Black Thunder bars are made in four factories located in Sapporo, Tokyo, Osaka, and the original factory in Toyohashi.[10] From these factories, the bars are shipped to many convenience stores and discount stores across Japan, and they are still distributed to all university student co-operatives in the Kanto area.

Overseas sales

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In 2017, Delfi Limited formed a strategic alliance with Yuraku to manufacture Black Thunder in Indonesia. Two years later, the two companies created the Singapore-based joint venture Delfi Yuraku Pte Ltd. to market Black Thunder and other Yuraku products in Indonesia and Malaysia.[11]

Nutritional information

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The following table shows the nutritional information of a standard Black Thunder chocolate bar.

One bar6.5 x 3 x 1 cm
Energy115 kcal
Protein1.3 g
Lipids5.9 g
Carbohydrates14.1 g
Sodium71 mg

Variations

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Yuraku has produced many variations of the original Black Thunder bar, aimed at different groups of consumers or created in collaboration with other companies. This section describes some of the more notable products by Yuraku. Other Black Thunder products have been released only in certain markets or for limited periods of time.

Big Thunder

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In 2008, Yuraku expanded the product line to appeal to a wider audience. The "Big Thunder" (ビッグサンダー, Biggu Sandā) candy bar was introduced, which is about twice the length and width of the original bar, but only about half as thick. The main slogan can be translated as "Big satisfaction for the glutton!!" (くいしんぼうも大満足！！, Kuishinbō mo Dai-manzoku!!), while the package also carries the slogans "Deliciousness! Size! Double the lightning strike!" (おいしさ！大きさ！ダブルイナズマ！, Oishisa! Ōkisa! Daburu Inazuma!) and "The great rage of Raijin!" (雷神大暴れ！, Raijin Ō-abare!).[4]

Black Thunder Mini-bar

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Since 2008, Black Thunder has also been sold in the form of a "Mini-bar". These mini-bars are about half the size and width of the regular bar and are sold in packages. It was thought that the larger quantity would appeal to cost-conscious families.[4] While the Big Thunder bar is sold mainly in convenience stores, the Mini-bars have been targeted at grocery stores.[4]

Dear Girl Thunder

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In March 2009, in collaboration with the radio show Dear Girl Stories with Hiroshi Kamiya and Daisuke Ono and Nippon Cultural Broadcasting, the "Dear Girl Thunder" candy bar was created. The flavor was advertised as "The Taste of First Love: Salt and Chocolate" (初恋の味・塩チョコ). In Japan, chocolate is strongly associated with Valentine’s Day and is considered an appropriate gift between sweethearts;[12] salty flavors are considered "adult" and are linked with maturity.[13] A person’s "first love" is seen as a rite of passage,[14] sweet in memory but also part of growing up. In July 2009, a limited edition of 480 Dear Girl Thunder bars went on sale and quickly sold out. In October 2010, the bar was sold in FamilyMart convenience stores, except in one region. During 2010, consumers asked why Black Thunder bars were not available in Hokkaido, Miyazaki, Kagoshima, and Okinawa, and the company began researching nationwide distribution. In January 2011, a second edition of the Dear Girl Thunder bar was released through Animate stores, which specialize in anime, manga, and video games. It was also marketed on the mail order website of Cho!A&G+, a branch of Nippon Cultural Broadcasting that focuses on digital radio. These deals made the Dear Girl Thunder bar available to consumers across Japan.[15]

White Black Thunder

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In December 2010, Yuraku Confectionery Company introduced "White Black Thunder" bars, called Shiroi Black Thunder (白いブラックサンダー), for a limited run of six months. The cookie and crunchy biscuit core were the same as the original Black Thunder, but the outer coating was white chocolate. The package included the phrase "From Hokkaido", an area associated with white chocolate since its introduction by the Rokkatei Confectionery in Obihiro, Hokkaido in the 1970s.[16] The advertising slogan was: "Straight descent into deliciousness!" (おいしさ直滑降), using a term related to the steep slopes of Alpine skiing.[17] The White Thunder bar quickly became popular, as shown by the rapid sell-out of stocks.[5]

Black Black Thunder

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Black Black Thunder (黒のブラックサンダー, Kuro no Burakku Sandā) is a variation of the Black Thunder bar made with dark chocolate and chocolate chips, mixed with three types of cacao mass.[18]

Morning Thunder

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In January 2011, the Morning Thunder bar was introduced (モーニングサンダー). Designed as a breakfast bar, Morning Thunder contains a cinnamon-flavored cookie mixed with peanuts and soy bean puffs, fortified with extra protein, and coated in milk chocolate. The slogan on the package reads: "Protein and peanuts in a filling chocolate bar" (ブチプロテイン＆ピーナッツin満足系チョコバー). A limited run of twelve months was planned.[19]

Morning Only Black Thunder

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In 2019, a new version called "Morning Only Black Thunder" (朝専用ブラックサンダー, Asa sen'yō Burakku Sandā) was released. This breakfast bar contains coffee powder, dark chocolate chips, and coconut bits.[20]

Black Thunder Next Gear

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Black Thunder Next Gear (ブラックサンダーネクストギア, Burakku Sandā Nekusuto Gia) is a longer chocolate bar that includes almonds.[21]

Other products

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Yuraku has also marketed many other Black Thunder products for limited periods.[22] The list below includes some of the variations and special editions:

Black Thunder variations
  • Black Thunder Giant Gold Powdered (ブラックサンダー大金粉, Burakku Sandā Daikinpun) – Valentine's Day limited edition giant Black Thunder bar with gold sprinkles, rated at 3917 kcal.[23]
  • Black Thunder Gold – made with chocolate chips and coconut.
  • Black Thunder Hōjicha Latte (ブラックサンダーほうじ茶ラテ, Burakku Sandā Hōjicha Rate).[24]
  • Black Thunder Manjū.
  • Black Thunder Matcha Azuki (ブラックサンダー抹茶あずき, Burakku Sandā Matcha Azuki).[25]
  • Black Thunder Monaka.
  • Banana no Thunder (バナナのサンダー, Banana no Sandā).[26]
  • Matcha no Thunder (抹茶のサンダー, Matcha no Sandā).[27]
  • Black Thunder Blissful Butter (ブラックサンダー 至福のバター, Burakku Sandā Shifuku no Batā) – mixed with a blend of double fermented French and Hokkaido butter.[28]
  • Black Thunder Graceful Hazelnut (ブラックサンダー優雅なヘーゼルナッツ, Burakku Sandā Yūga na Hēzerunattsu).[29]
  • Black Thunder Namcola Flavor (ブラックサンダー ナムコーラ味, Burakku Sandā Namukōra-mi) – Namco Amusement Japan exclusive variant with cola flavor.[30]
  • Almond no Thunder (アーモンドのサンダー, Āmondo no Sandā) – a Black Thunder bar with almonds.[31]
  • Ichigo no Thunder (いちごのサンダー, Ichigo no Sandā; lit. Strawberry Thunder) – strawberry flavored Black Thunder.[32]
  • Frugra Thunder (フルグラ®サンダー, Furugura Sandā) – a mix of Black Thunder and Calbee Frugra fruit granola cereal.[33]
  • Corn Potage Thunder (コーンポタージュサンダー, Kōn Potāju Sandā) – A mix of Black Thunder with corn potage flavor.[34]
  • Golden Black Thunder (黄金なブラックサンダー, Ogon na Burakku Sandā) – Valentine's Day limited edition variant with French blonde chocolate and golden caramel.[23]
  • Kyoto Black Thunder (京都ブラックサンダー, Kyōto Burakku Sandā) – Kyoto exclusive variant with uji matcha and sencha powders. Manufactured in cooperation with Miju Co., Ltd.[35]
  • Pink Black Thunder (ピンクなブラックサンダー, Pinku na Burakku Sandā) – Black Thunder with strawberry coating.[36]
  • Raw Black Thunder (生ブラックサンダー, Nama Burakku Sandā) – Valentine's Day limited edition box of three Black Thunder bars sprinkled with gold powder.[23]
  • Tokyo Black Thunder (東京ブラックサンダー, Tōkyō Burakku Sandā) – Yuraku Confectionery Tokyo exclusive variant with brown sugar.[37]
Black Thunder Pretty Style Variations
  • Black Thunder Pretty Style (ブラックサンダープリティスタイル, Burakku Sandā Puriti Sutairu) – Bite-sized version of Black Thunder.[38]
  • Black Thunder Pretty Style Caramel Flavor (ブラックサンダープリティスタイル味わいキャラメル, Burakku Sandā Puriti Sutairu Ajiwai Kyarameru)[39]
  • Black Thunder Pretty Style Tiramisu (ブラックサンダープリティスタイルティラミス, Burakku Sandā Puriti Sutairu Tiramisu).[40]
  • Sweets Thunder Pretty Style Shortcake Flavor (スイーツサンダープリティスタイル ショートケーキ味, Suītsu Sandā Puriti Sutairu Shōtokēki Aji) – white chocolate with freeze-dried strawberry flakes.[41]
Big Thunder variations
Black Thunder Mini-bar variations
  • Black Thunder Gold Mini-bar (ブラックサンダーゴールドミニバー, Burakku Sandā Gōrudo Minibā).[42]
  • Black Thunder Mini-bar Cacao 72% (ブラックサンダーミニバー カカオ72％, Burakku Sandā Minibā Kakao 72-Pāsento).[43]
  • Black Thunder Mini-bar Gateau Chocolat (ブラックサンダーミニバー ガトーショコラ, Burakku Sandā Minibā Gatō Shokora).[44]
  • Black Thunder Mini-bar Almond & Hazelnut (ブラックサンダーミニバー アーモンド&ヘーゼルナッツ, Burakku Sandā Minibā Āmondo ando Hēzerunattsu).[45]
  • Black Thunder Mini-bar Christmas (ブラックサンダーミニバークリスマス, Burakku Sandā Minibā Kurisumasu).[46]
  • Black Thunder Mini-bar Halloween (ブラックサンダーミニバーハロウィン, Burakku Sandā Minibā Harouin).[47]
  • Frugra Thunder Mini-bar (フルグラ®サンダーミニバー, Furugura Sandā Minibā).[48]
  • Melon Black Thunder Mini Size (メロ～ンなブラックサンダー　ミニサイズ, Mero ~ n na Burakku Sandā Mini Saizu).[49]
  • Persimmon Seed Thunder Mini-bar (柿の種サンダーミニバー, Kaki no Tane Sandā Minibā).[50]
  • Toyohashi Black Thunder Mini-bar (豊橋ブラックサンダーミニバー, Toyohashi Burakku Sandā Minibā) – Toyohashi exclusive train packaging.[51]
Mochi-mochi Black Thunder with flavors
Black Thunder ice cream variations
  • Black Thunder Ice (ブラックサンダーアイス, Burakku Sandā Aisu) – ice cream bar version produced by Seria Roile.[53]
  • Black Thunder Choco Mint Ice (ブラックサンダーチョコミントアイス, Burakku Sandā Choko Minto Aisu) – peppermint ice cream variant.[54]
Others
  • Chibi Thunder ("Tiny Thunder") – bite-sized pieces featuring tokusatsu characters.
  • Granola Thunder.
  • Ikeman Thunder – a Black Thunder bar with dried ramen.
  • Kinako Thunder.
  • Yaki-Tōmorokoshi Thunder ("Roasted Corn" Thunder), released in 2019.
[change | change source]

In 2009, Yuraku worked with Royal Foods Company to create Black Thunder ice cream bars and Black Thunder Monaka (a product similar to an ice cream sandwich). These items were distributed only through 7-Eleven stores.[55]

External image
Image of Black Thunder theme Ladies' tank-top by Guacamole fashions.

In April 2010, Yuraku announced a collaboration with the Guacamole clothing brand. The result was a line of swimwear for men and women, along with a selection of men’s underwear. Most of the items featured black or gold lightning designs inspired by the Black Thunder brand.[56]

In 2011, a hardcover book was published about the history and trivia of Black Thunder bars. Released on February 9, 2011, in bookstores and convenience stores, the title translates to The Mystery of Black Thunder (謎のブラックサンダー).[57]

In August 2017, Yuraku announced a collaboration with McDonald's Japan. The McFlurry Black Thunder was added to the McDonald’s menu in Japan for a limited time, beginning on 16 August 2017.[58]

References

[change | change source]
  1. 1 2 3 4 5 6 7 8 もっと!ブラックサンダー [More! Black Thunder] (in Japanese). Yuraku Confectionery Co., Ltd. 2010. Archived from the original on 2011-03-19. Retrieved 2011-02-19.
  2. ↑ チョコレート編 [Compilation of Chocolate]. Great Dictionary of Cocoa and Chocolate (in Japanese). Chocolate and Cocoa Association of Japan. 2009. Retrieved 20 February 2011.
  3. ↑ "ブラックチョコレート 58g" [Black Chocolate, 58g]. Merchandise Catalog (in Japanese). Meiji Seika Kaisha, Ltd. 2011. Archived from the original on 13 April 2010. Retrieved 20 February 2011.
  4. 1 2 3 4 5 Kasai, Kiyoshi (22 February 2011). 大学生協でのヒットが救った――「ブラックサンダー」成長の裏側 [Rescued as a Hit in University Students' Co-ops: The Other Side of Growing Up for Black Thunder]. Business Media Makoto (in Japanese). IT Media Inc. p. 1.
  5. 1 2 Taniguchi, Naomi (1 February 2011). 知ってる？ 買えた？ 人気の駄菓子「白いブラックサンダー」大反響で品切れ [Know it? Bought it? The Popular Bargain Treat "White Black Thunder" gets a Big Reaction and Sells Out]. Mainichi Shinbun (in Japanese).
  6. ↑ "Uchimura earns silver in all-around". The Japan Times. August 15, 2008. Retrieved 20 February 2011.
  7. ↑ 「手作り弁当父」が育てたメダル息子 [The 'Lunchbox-making father' who brought up a medalist son]. Asahi Shimbun (in Japanese). No. 39. September 1, 2008.
  8. ↑ "ブラックサンダーMATT" [Black Thunder Matt]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-12-07. Retrieved 2019-11-27.
  9. ↑ "Matt x Black Thunder 25th anniversary! Matt's first commercial release". PR Times. 2019-09-06. Retrieved 2019-11-27.
  10. ↑ 会社概要 [About the company] (in Japanese). Yuraku Confectionery Co., Ltd. 2010. Archived from the original on 2011-07-22. Retrieved 2011-02-20.
  11. ↑ Tan, Hen Hong (2019-07-21). "Delfi brings Black Thunder cookie bar to Malaysia". Minime Insights. Retrieved 2024-10-24.
  12. ↑ Yeager, Chris (2009-02-13). "Valentine's Day in Japan". Japan America Society of Greater Philadelphia. Retrieved 2011-02-27.
  13. ↑ Palmore, Erdman B. (1993). "Japanese Perspectives on Adult Development". In Robert Kastenbaum (ed.). Encyclopedia of Adult Development. The Oryx Press. p. 259.
  14. ↑ Turner, Victor (1969). The Ritual Process. Penguin Books. p. 80.
  15. ↑ "DearGirlサンダーの販売について" [About sales of Dear Girl Thunder] (in Japanese). Yuraku Confectionery Co., Ltd. 2011-01-17. Retrieved 2011-02-19.
  16. ↑ Sato, Harumi (2006). The Formation of the Rokkatei Brand. Sapporo University Business Administration Department. p. 124.
  17. ↑ 白いブラックサンダー [White Black Thunder]. Rakuten Ichiba (in Japanese). Yuraku Confectionery, Inc. 2010. Retrieved 19 February 2011.
  18. ↑ "黒のブラックサンダー" [Black Black Thunder]. Yuraku Confectionery Co., Ltd. Archived from the original on 2020-06-17. Retrieved 2019-11-25.
  19. ↑ ユーラクモーニングサンダー [Yuraku Morning Thunder]. Rakuten Ichiba (in Japanese). Yuraku Confectionery Co., Ltd. 2011. Retrieved 2011-02-20.
  20. ↑ "朝専用ブラックサンダー" [Morning Only Black Thunder]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-11-11. Retrieved 2019-11-25.
  21. ↑ "ブラックサンダーネクストギア" [Black Thunder Next Gear]. Yuraku Confectionery Co., Ltd. 16 September 2019. Archived from the original on 2019-08-19. Retrieved 2019-11-25.
  22. ↑ 商品ラインナップ [Product Line-up] (in Japanese), Yuraku Confectionery Co., Ltd., archived from the original on 2017-01-01, retrieved 2011-04-22
  23. 1 2 3 ""金粉ブラックサンダー"など販売 有楽製菓「プレミアム義理チョコショップ」東京駅に期間限定オープン" [Sale of “Golden Black Thunder” Yuraku Confectionery “Premium In-law Chocolate Shop” Opened for a limited time at Tokyo Station]. Net Labo. 2018-01-05. Retrieved 2019-11-27.
  24. ↑ "ブラックサンダーほうじ茶ラテ" [Black Thunder Hōjicha Latte]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-08-19. Retrieved 2019-11-25.
  25. ↑ "ブラックサンダー抹茶あずき" [Black Thunder Matcha Azuki]. Yuraku Confectionery Co., Ltd. Retrieved 2019-11-25.[permanent dead link]
  26. ↑ "バナナのサンダー" [Banana no Thunder]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 14 June 2022. Archived from the original on 2022-06-28. Retrieved 2022-08-02.
  27. ↑ "抹茶のサンダー" [Matcha no Thunder]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 21 February 2022. Archived from the original on 2022-08-18. Retrieved 2022-08-02.
  28. ↑ "ブラックサンダー 至福のバター" [Black Thunder Blissful Butter]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 20 September 2021. Archived from the original on 2022-05-27. Retrieved 2022-08-02.
  29. ↑ "ブラックサンダー優雅なヘーゼルナッツ" [Black Thunder Graceful Hazelnut]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 22 March 2022. Archived from the original on 2022-08-18. Retrieved 2022-08-02.
  30. ↑ "ブラックサンダー史上初めてのコーラ味！ロングサイズで刺激MAX！「ブラックサンダー ナムコーラ味」2017年7月14日(金)より、ナムコのアミューズメント施設限定景品として登場！" [The first cola taste in Black Thunder history! Long size stimulation MAX! “Black Thunder Nam Cola Flavor” will appear as a limited prize at Namco's amusement facility from Friday, July 14, 2017!]. Bandai Namco Entertainment. 2017-07-10. Retrieved 2019-12-10.
  31. ↑ "アーモンドのサンダー" [Almond no Thunder]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 19 September 2022. Archived from the original on 2023-02-23. Retrieved 2023-02-23.
  32. ↑ "いちごのサンダー" [Ichigo no Thunder]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 8 November 2022. Archived from the original on 2023-02-23. Retrieved 2023-02-23.
  33. ↑ "おいしさザクザクイナズマ級！！有楽製菓「フルグラ®サンダー」3/12より新発売" [Delicious and delicious! ! New release from Yuraku Confectionery "Furugura Thunder" 3/12]. Calbee. 2018-03-02. Archived from the original on 2019-12-10. Retrieved 2019-12-10.
  34. ↑ "コーンポタージュサンダー" [Corn Potage Thunder]. Yuraku Confectionery Co., Ltd. Archived from the original on 2020-09-24. Retrieved 2020-09-09.
  35. ↑ "京都ブラックサンダー" [Kyoto Black Thunder]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. November 2018. Archived from the original on 2020-06-23. Retrieved 2019-11-25.
  36. ↑ "ピンクなブラックサンダー" [Pink Black Thunder]. Yuraku Confectionery Co., Ltd. Retrieved 2019-11-25.[permanent dead link]
  37. ↑ "東京ブラックサンダー" [Tokyo Black Thunder]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 12 December 2018. Archived from the original on 2020-06-20. Retrieved 2019-11-25.
  38. ↑ "ブラックサンダープリティスタイル 25周年パッケージ" [Black Thunder Pretty Style: 25th Anniversary Package]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 11 September 2019. Archived from the original on 2020-06-22. Retrieved 2019-11-25.
  39. ↑ "ブラックサンダープリティスタイル味わいキャラメル" [Black Thunder Pretty Style Caramel Flavor]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 20 September 2019. Archived from the original on 2019-11-11. Retrieved 2019-11-25.
  40. ↑ "ブラックサンダープリティスタイルティラミス" [Black Thunder Pretty Style Tiramisu]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-11-11. Retrieved 2019-11-25.
  41. ↑ "スイーツサンダープリティスタイル ショートケーキ味" [Sweets Thunder Pretty Style Shortcake Flavor]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-12-07. Retrieved 2019-11-25.
  42. ↑ "ブラックサンダーゴールドミニバー" [Black Thunder Gold Mini-bar]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-07-21. Retrieved 2019-11-30.
  43. ↑ "ブラックサンダーミニバー カカオ72％" [Black Thunder Mini-bar Cacao 72%]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 20 September 2019. Archived from the original on 2019-11-11. Retrieved 2019-11-25.
  44. ↑ "ブラックサンダーミニバー ガトーショコラ" [Black Thunder Mini-bar Gateau Chocolat]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 23 August 2022. Archived from the original on 2023-02-23. Retrieved 2023-02-23.
  45. ↑ "ブラックサンダーミニバー アーモンド&ヘーゼルナッツ" [Black Thunder Mini-bar Almond & Hazelnut]. ブラックサンダー 有楽製菓. Yuraku Confectionery Co., Ltd. 23 August 2022. Archived from the original on 2023-02-23. Retrieved 2023-02-23.
  46. ↑ "ブラックサンダーミニバークリスマス" [Black Thunder Mini-bar Christmas]. Yuraku Confectionery Co., Ltd. Archived from the original on 2021-10-19. Retrieved 2019-11-30.
  47. ↑ "ブラックサンダーミニバーハロウィン" [Black Thunder Mini-bar Halloween]. Yuraku Confectionery Co., Ltd. Archived from the original on 2019-12-07. Retrieved 2019-11-25.
  48. ↑ "フルグラ®サンダーミニバー" [FruGra Thunder Mini-bar]. Yuraku Confectionery Co., Ltd. Archived from the original on 2020-08-04. Retrieved 2019-11-24.
  49. ↑ "メロ～ンなブラックサンダー ミニサイズ" [Melon Black Thunder Mini Size]. Yuraku Confectionery Co., Ltd. Retrieved 2019-11-25.[permanent dead link]
  50. ↑ "柿の種サンダーミニバー" [Persimmon Seed Thunder Mini-bar]. Yuraku Confectionery Co., Ltd. Retrieved 2019-11-25.[permanent dead link]
  51. ↑ "豊橋ブラックサンダーミニバー" [Toyohashi Black Thunder Mini-bar]. Yuraku Confectionery Co., Ltd. Retrieved 2019-11-30.
  52. 1 2 Ponkotsu (2017-01-10). "数量限定】もちもち×ザクザク！ ブラックサンダーの新商品『もちもちブラックサンダーあずき＆抹茶』がおいしさ「どすえ～」級!!". Rocket News 24 (in Japanese). Retrieved 2017-08-11.
  53. ↑ "ブラックサンダーアイス" [Black Thunder Ice]. Yuraku Confectionery Co., Ltd. Archived from the original on 2020-09-28. Retrieved 2019-11-30.
  54. ↑ "ブラックサンダーチョコミントアイス" [Black Thunder Choco Mint Ice]. Yuraku Confectionery Co., Ltd. Archived from the original on June 21, 2020. Retrieved 2019-11-30.
  55. ↑ ロイヤル ユーラク ブラックサンダーアイス [Royal: Yuraku Black Thunder Ice]. Ice Cream Fan (in Japanese). 4 October 2009. Retrieved 20 February 2011.
  56. ↑ "Black Thunder Blog: April 2010". Yuraku Confectionery Co., Ltd. April 2010. Archived from the original on 2011-04-16. Retrieved 2011-02-19.
  57. ↑ 「謎のブラックサンダー」間もなく発売デス ["The Mystery of Black Thunder" soon to be released]. Dear Girl Thunder Blog (in Japanese). Yuraku Confectionery Co., Ltd. 2011-02-07. Archived from the original on 2011-07-22. Retrieved 2011-02-19.
  58. ↑ Ahiruneko (2017-08-10). "新商品「マックフルーリー ブラックサンダー」がウマそうだと話題！". Rocket News 24. Retrieved 2017-08-10.

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