Consumer Reports

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Consumer Reports
Consumer Reports logo 2016.svg
Founder(s)Arthur Kallet
Colston Warne
TypeNonprofit organization
Founded1936; 87 years ago (1936)
Headquarters101 Truman Avenue
Yonkers, New York 10703
Key peopleMarta Tellado, President[1]
Revenue$241.7 million (2017)
Employees592 (2019)

Consumer Reports (CR) is a nonprofit organization focused only on unbiased product testing, investigative journalism, consumer-focused research, public education, and consumer advocacy.[2]

Founded in 1936 as Consumer Union, CR was created to serve as a information source that consumers could use to help assess product performance and safety.[3] Since that time, CR has continued its testing and analysis of products and services, and advocate for the consumer in legislative and rule-making areas.[4] Consumer Reports helped advocate for seat belt laws,[5] the dangers of cigarettes,[6] and recently, the growth of consumer finance protection and the growth of consumer access to better health care.[7] The organization has also expanded its scope to a set of digital platforms.[8]

The organization’s headquarters, including its 50 testing labs, is in Yonkers, New York, while its cars are tested at a track site in East Haddam, Connecticut.[9] CR is funded by subscriptions to its magazine and website, as well as through independent grants and donations.[10] Marta L. Tellado is the current CEO of Consumer Reports. She joined the organization in 2014, with the goal of expanding its engagement and advocacy efforts.[11]

Consumer Reports' website and magazine writes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory and survey research center. CR accepts no advertising, and has no shareholders as a nonprofit organization. It also publishes general and targeted product/service buying guides. Consumer Reports pays for all the products it tests through common ways citizens buy products and services. They do this through secret, anonymous shoppers.

Only paid subscribers can access its website, in its entirety. writes updates on product availability, and adds new products to already existing test results. In addition, the online data includes features that is not in the magazine; for example, vehicle reliability (frequency of repair) tables online show the full 10 model years reported in the Annual Questionnaires, but the magazine has only a six-year history of each model.

Consumer Reports also allows the creators of the product to improve its product before Consumer Reports publishes its final results.

References[change | change source]

  1. Haughney, Christine (14 July 2014). "Ford Foundation Executive to Lead Consumer Reports -". The New York Times. New York. ISSN 0362-4331. Retrieved 6 February 2015.
  2. Franklin 2015, p. 141.
  3. Franklin 2015, p. 141-2.
  4. Franklin 2015, p. 142-3.
  5. Silber, Norman Isaac (1983). "The risk of smoking: verifying the tradition of temperance". Test and protest - the influence of Consumers Union. New York: Holmes & Meier. pp. 39–74. ISBN 0841907498.
  6. Silber, Norman Isaac (1983). "Accidents and injuries:testing the automobile industry". Test and protest - the influence of Consumers Union. New York: Holmes & Meier. pp. 75–102. ISBN 0841907498.
  7. Franklin 2015, p. 147.
  8. Franklin 2015, p. 144-147.
  9. Franklin 2015, p. 142.
  10. Franklin 2015, p. 145.
  11. Haughney, Christine (14 July 2014). "Ford Foundation Executive to Lead Consumer Reports". The New York Times. Retrieved 26 April 2016.