Format war

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A format war is the competition between two or more different formats to become the industry standard.[1] Standards are important in every industry and format wars are common.[1] The winning standard usually gets the largest market share. The losing format often suffers dying sales until it is gone completely.[2] Sometimes the winning format is technically the best, but usually the different formats have different advantages.[3] Being first or being cheaper can also help one design win out over its rivals.[4]

Examples[change | change source]

References[change | change source]

  1. 1.0 1.1 Charles Hill; Gareth Jones; Melissa Schilling, Strategic Management: Theory & Cases: An Integrated Approach (Boston: Houghton Mifflin, 2004), p. 219
  2. David Ellis; Julia Johnston, Split Screen: Home Entertainment and the New Technologies (Toronto: Friends of Canadian Broadcasting, 1992), p. 39
  3. Stephen Martin, Industrial Organization in Context (Oxford: Oxford University Press, 2008), p. 308
  4. David Ellis; Julia Johnston, Split Screen: Home Entertainment and the New Technologies (Toronto: Friends of Canadian Broadcasting, 1992), p. 40