Häagen-Dazs

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Häagen-Dazs
Type Subsidiary
Industry Retail
When it was created The Bronx, New York City (1961)
Headquarters Oakland, California
Things made Ice cream
Website haagendazs.com
The colored areas shows which countries currently have Häagen-Dazs

Häagen-Dazs is a brand of ice cream. They have franchises in the United States and many other countries around the world. Häagen-Dazs was created in 1961 by Reuben and Rose Mattus in The Bronx, New York. They opened their first store on November 15, 1976 in Brooklyn.[1]

The "Häagen-Dazs" name was invented by Mattus since it was "Danish-sounding". He used it as a tribute to Denmark's good treatment of Jews during World War II.[2] An outline of Denmark was also used on their early labels. The name is not Danish.[3]

In 1983, Häagen-Dazs was bought by Pillsbury. Pillsbury was then bought by General Mills in 2001.[4]

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