Ice Bucket Challenge

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A person performing the ALS Ice Bucket Challenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, was a viral challenge in which people would dump a bucket of ice water over a person's head, either by another person or by themselves. This was done to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease and in the US as Lou Gehrig's disease) and encourage donations to research.

It went viral on social media during July–August 2014.[1][2]

References[change | change source]

  1. Lost Coast of New Zealand (2014-07-09). "Charities benefit from viral ice challenge". TVNZ. TVNZ. Archived from the original on 2014-07-09. Retrieved 2018-08-02.
  2. "News". Cancer Society Auckland. Archived from the original on 2014-08-19. Retrieved 2018-08-02.