Leo Burnett

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Leo Burnett
Born(1891-10-21)October 21, 1891
DiedJune 7, 1971(1971-06-07) (aged 79)
Cause of deathHeart attack
Burial placeRosehill Cemetery, Illinois, U.S.
NationalityAmerican
Alma materUniversity of Michigan (B.S., 1914)
OccupationAdvertising executive
Known forFounder of Leo Burnett Worldwide
Spouse(s)
Naomi Geddes
(m. 1918)
ChildrenPeter Burnett
Joseph Burnett
Phoebe Snetsinger

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising businessman. He was the founder of Leo Burnett Company, Inc. He helped create Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands". He worked for McDonald's, Hallmark and Coca-Cola.[1]

In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.[2]

References[change | change source]

  1. "CNBC Titans: Leo Burnett". Hulu. CNBC. Retrieved July 21, 2014.
  2. "Time Magazine". Times 100 Persons of the Century. June 14, 1999. Archived from the original on May 10, 2007. Retrieved March 11, 2012.