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180820 Loona at their debut showcase (1).png
Loona in August 2018
From left to right: Hyunjin, Jinsoul, Yeojin, Chuu, Yves, Heejin, Kim Lip, Olivia Hye, Go Won, Choerry, Vivi, and Haseul
Background information
OriginSeoul, South Korea
Years active2016 (2016)–present
LabelsBlockberry Creative
  • HeeJin
  • HyunJin
  • HaSeul
  • YeoJin
  • ViVi
  • Kim Lip
  • JinSoul
  • Choerry
  • Yves
  • Chuu
  • Go Won
  • Olivia Hye

Loona (written as LOOΠΔ, Hangul: 이달의 소녀; Hanja: Idarui Sonyeo; lit.'"Girl of the Month"') is a South Korean girl group formed by Blockberry Creative. The group was first shown to the public through a project which began in October 2016, where each of the twelve members were revealed one after another by releasing a single over the next eighteen months.[1] The members have formed three sub-units: Loona 1/3, Loona Odd Eye Circle and Loona yyxy. They started as a full group with the extended play, [+ +] (2018), supported by the lead single "favOriTe" and the title track "Hi High."

Name[change | change source]

Loona's English name comes from the Hangul letters ㅇㄷㅇㅅㄴ, each an initial consonant in the syllabic blocks that make 이달의 소녀 (Idarui Sonyeo). When changed to ㄴㅇㅇㄷㅅ, it looks like LOONA in the Latin alphabet.[2]

History[change | change source]

2016–2018: Project and Mix Nine[change | change source]

Loona 1/3 in March 2017

On October 2, 2016, Blockberry Creative announced through Naver that they would be forming their first girl group through an 18-month long project.[3] Between October 2016 and January 2017, four members (HeeJin, HyunJin, HaSeul, and YeoJin) joined the group; each member released a single album usually having a solo track and another track performed with other members, under the group's Korean name Idarui Sonyeo (Hangul: 이달의 소녀).[4] In March 2017, the group's first sub-unit, Loona 1/3, was introduced, made up of previous members HeeJin, HyunJin, HaSeul and a new member, ViVi.[5] Loona 1/3 released the extended play Love & Live with a single of the same name on March 13, 2017,[6] with a television promotion on SBS's Inkigayo,[7] On April 27, they released a repackaged version of the extended play, titled Love & Evil, with the single "Sonatine".[8] Love & Live and its reissued version reached number 10 and 24 respectively on South Korea's Gaon Album Chart.[9][10]

Loona Odd Eye Circle in November 2017

Between April 2017 and July 2017, members ViVi, Kim Lip, JinSoul, and Choerry released their single albums, continuing the same Girl of the Month pattern.[11] In September 2017, three members, HeeJin, HyunJin and HaSeul, auditioned for JTBC's reality show Mix Nine; HeeJin and HyunJin passed the audition stage making it onto the show,[12] where HyunJin placed Top 18 and HeeJin placed fourth in the finale.[13] The group's second sub-unit, Loona Odd Eye Circle, consisting of JinSoul, Kim Lip and Choerry, released the extended play Mix & Match and its single "Girl Front" on September 21, 2017, and began promotions on Mnet's M Countdown.[14] The English version of their song "Loonatic" was released on October 23.[15] On October 31, they released a repackaged version of the extended play, titled Max & Match, with three new songs including the single "Sweet Crazy Love".[16] Mix & Match and the repackaged version peaked at number 16 and 7 respectively on the Gaon Album Chart.[17][18]

Loona yyxy in September 2018

Between November 2017 and January 2018, they released the solo single albums for new members Yves, Chuu, and Go Won, continuing the monthly pattern along with the digital single "The Carol 2.0" sung by Yves, Vivi, and Choerry.[19] In March 2018, they released the solo single album for final member, Chandler Hye.[20] On May 30, 2018, the group's third sub-unit, Loona yyxy, made their debut with the extended play Beauty & the Beat. The single "love4eva" featuring Canadian musician Grimes was released the same day with a music video.[21] The extended play reached number 4 on the Gaon Album Chart.[22]

On August 7, 2018, Loona released a digital single titled "favOriTe", the group's first song to feature all twelve members,[23] with a music video focusing on the group's dancing.[24]

2018–present: Debut with [+ +], [X X], [#], and [12:00][change | change source]

On August 15, Blockberry published the official tracklist for [+ +] (read as plus plus) as their debut extended play as a full group.[25] The extended play included "Favorite" and was released on August 20, 2018 alongside the title track, "Hi High".[26] It started at number 2 on South Korea's Gaon Album Chart, and was the second best-selling debut album by a girl group in 2018.[27] [+ +] was repackaged as [X X] (read as multiple multiple) on February 19, 2019, with six more tracks, including a new single, "Butterfly".[28] On August 17, 2019, Loona made their first appearance in the United States, performing at KCON 2019 in Los Angeles. On December 13, 2019, Loona released a single called "365" as an appreciation song for their fans.[29]

Loona in February 2020

On January 7, 2020, Blockberry Creative announced that leader HaSeul would not take part in promotions of the next album due to mental health problems. She was said to be diagnosed with “intermittent anxiety symptoms” and would be taking time to take care of her health.[30] On February 5, 2020, Loona released their second EP titled [#] (read as hash), along with the title track "So What".[31] Although HaSeul did not help with the title track, her vocals are featured on three of the songs on the album, including "365". The EP debuted at number 2 on the Gaon Album Chart, and has become the group's best selling album to date.[32] On March 12, 2020, Loona took their first music show trophy with "So What" on Mnet's M Countdown.[33]

On September 17, Loona was set to be releasing their third EP titled [12:00] (read as midnight) on October 19.[34] Blockberry Creative said that Haseul will not be a part of the comeback, out of her own decision to take care of the recovery of her health.[35]

Members[change | change source]

Adapted from their Naver profile:[36]

  • HeeJin (희진)
  • HyunJin (현진)
  • HaSeul (하슬) – leader[37]
  • YeoJin (여진)
  • ViVi (비비)
  • Kim Lip (김립)
  • JinSoul (진솔)
  • Choerry (최리)
  • Yves (이브)
  • Chuu (츄)
  • Go Won (고원)
  • Olivia Hye (올리비아 혜)

Timeline[change | change source]

Sub-units[change | change source]

  • Loona 1/3 (이달의 소녀 1/3) – HaSeul (leader of sub-unit[38]), ViVi, HeeJin, HyunJin[39]
  • Loona Odd Eye Circle (이달의 소녀 오드아이써클) – Kim Lip (leader of sub-unit[40]), JinSoul, Choerry[41]
  • Loona yyxy (이달의 소녀 yyxy, youth youth by young) – Yves (leader of sub-unit), Chuu, Go Won, Chandler Hye[42]

Discography[change | change source]

Extended plays

Tours[change | change source]

Headlining[change | change source]

  • Loonabirth – Debut Concert (++) in Seoul (August 19, 2018)[43]
  • Loonaverse – Comeback Concert (XX) in Seoul (February 16–17, 2019)
  • 2022 LOONA 1st World Tour [LOONATHEWORLD] (2022)

Awards and nominations[change | change source]

Award ceremony Year Category Nominee(s) Result Ref.
Asia Artist Awards 2018 Most Popular Artists (Singer) – Top 50 Loona Nominated
2019 Popularity Award (Girl group) Won
Focus Award (Singer) Won
BreakTudo Awards 2019 K-pop Female Group Nominated [44]
Golden Disc Awards 2019 Rookie Artist Award Nominated
Popularity Award Nominated
Genie Music Awards 2018 The Top Artist Nominated [45]
The Female New Artist Nominated
Genie Music Popularity Award Nominated
2019 The Top Artist Nominated [46]
The Female New Artist Nominated
Genie Music Popularity Award Nominated
Global Popularity Award Nominated
Korea First Brand Awards 2019 Most Anticipated Female Rookie Idol Won [47]
Melon Music Awards 2018 Best New Artist (Female) Nominated
Mnet Asian Music Awards 2018 Best New Female Artist Nominated
Artist of the Year Nominated
MTN Ad Festival Awards 2019 Commercial Star Rookie Won [48]
MTV Europe Music Awards 2018 Best Korean Act Won
Seoul Music Awards 2019 New Artist Award Nominated
Popularity Award Nominated
Hallyu Special Award Nominated
Soribada Best K-Music Awards 2019 Performance Award Won

References[change | change source]

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  2. Lee, Jiyoon. "LOONA: The Debut Project". Studio XXX. Retrieved August 27, 2018.
  3. "[기획]"사전 검증받겠다" 걸그룹의 이색 데뷔·컴백 '눈길'" (in Korean). Segye Ilbo.
  4. "'데뷔 임박' 이달의 소녀 1/3, 지상파 광고 돌입… "이례적"" (in Korean). Ten Asia. March 6, 2017.
  5. "이달의 소녀 1/3, 오늘(13일) 베일 벗는다" (in Korean). Ten Asia. March 13, 2017.
  6. "'이달의 소녀 1/3', 3월 10일 유닛 앨범 발표…비비 포함 4인조로 첫 활동" (in Korean). News Pim. February 16, 2017.
  7. "이달의 소녀 1/3, 리패키지 앨범 'love&Evil' 오늘(27일) 발매" (in Korean). Ten Asia. April 27, 2017.
  8. "2017년 11주차 Album Chart". Gaon Music Chart.
  9. "2017년 17주차 Album Chart". Gaon Music Chart.
  10. Choi, Ji-ye. "양현석X한동철 '믹스나인' 첫 주자, 드디어 베일 벗었다". Naver (in Korean). My Daily. Retrieved September 30, 2017.
  11. Choi, So-young. "'믹스나인' 女신류진·男우진영 1등, 데뷔는 소년팀". StarNews (in Korean). My Daily. Retrieved January 26, 2018.
  12. "'이달의 소녀 2nd 유닛' 오드아이써클, 21일 '믹스 앤 매치' 발매" (in Korean). Lunar Global Star. September 18, 2017.
  13. "이달의 소녀 두 번째 유닛 오드아이써클, 'LOONATIC' 영어 버전 앨범 발매" (in Korean). SE Daily. October 19, 2017.
  14. "이달소 오드아이써클, 신곡 추가해 31일 리패키지 앨범 발매" (in Korean). My Daily.
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  16. "Gaon Album Chart – Week 44, 2017". Gaon Chart (in Korean). Retrieved January 16, 2020.
  17. * "이달의 소녀 이브, 솔로 앨범 공개… "변화 이끌 것"" (in Korean). Ten Asia. November 30, 2017.* "이달의 소녀 열 번째 멤버 '츄', '하트 어택' 음원+뮤비 공개" (in Korean). Ten Asia. December 28, 2017.* "이달의 소녀 11번째 멤버 고원, 솔로 싱글 오늘(30일) 정오 공개" (in Korean). Ten Asia. January 30, 2018.* "The Carol 2.0 (ViVi, Choerry, Yves) by LOOΠΔ on iTunes". iTunes Store. United States: Apple Inc. December 13, 2017.
  18. "이달의 소녀 올리비아 혜, 솔로 싱글 티저 공개...자아를 말한다" (in Korean). Ten Asia. March 28, 2018.
  19. "이달의 소녀 yyxy, 30일 데뷔…내달 팬미팅서 신곡 무대" (in Korean). Ten Asia. May 30, 2018.
  20. "Gaon Album Chart – Week 22, 2018". Gaon Chart (in Korean). Retrieved June 8, 2018.
  21. favOriTe - Single by LOOΠΔ, August 7, 2018, retrieved August 8, 2018
  22. "K-Pop Girl Group Loona Releases First Single as Full Act: Watch 'favOriTe' Music Video". Billboard. Retrieved August 8, 2018.
  23. "이달의 소녀(LOOΠΔ) on Twitter". Twitter. Retrieved August 16, 2018.
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  25. "2018 - Gaon Album Chart". gaonchart.co.kr. Retrieved 2019-01-13.
  26. "LOONA Share Inspiring 'Butterfly' Music Video: Watch". Billboard. Retrieved February 23, 2019.
  27. "LOONA Release '365' Single & Hint At Something New". Billboard. Retrieved December 16, 2019.
  28. "From the fancafe". Twitter. January 7, 2020.
  29. 소녀(LOOΠΔ), 이달의 (January 19, 2020). "2020. 02. 05 pm6 (KST) 이달의 소녀 [#] 01 # 02 So What 03 Number 1 04 Oh (Yes I Am) 05 땡땡땡 06 365 #이달의소녀 [#] 01 # 02 #SoWhat 03 #Number1 04 #Oh ( #YesIAm ) 05 #땡땡땡 06 #365 ⠀⠀⠀ #LOONApic.twitter.com/cGjP2VkWs8". @loonatheworld (in Korean). Retrieved February 7, 2020.
  30. "2020년 02월 Album Chart" [2020 02 Album Chart]. Gaon Music Chart.
  31. "'첫 1위' 이달의 소녀, 'So What' 트로피 들고 '눈물'…빅톤· ITZY 컴백 (엠카) [종합]". Xportsnews (in Korean). 2020-03-12. Archived from the original on 2020-10-11. Retrieved 2020-03-12.
  32. "이달의 소녀, 10월 19일 컴백…미니 3집 '미드나잇' 발매". MK Sports (in Korean). 2020-09-17. Retrieved 2020-09-17.
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  36. ""과즙美 팡팡"…이달의 소녀 최리의 착한 미모" (in Korean). MK News.
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  38. "오드아이써클 Max&Match 사인회 현장&선물처럼 찾아온 깜짝 소녀는?!" (in Korean). Naver.
  39. "이달의 소녀 오드아이써클 프로필" (in Korean). Naver.
  40. "이달의 소녀 yyxy 프로필" (in Korean). Naver. Archived from the original on 2020-10-10. Retrieved 2022-05-08.
  41. "Tour Announcement". Twitter.com. May 31, 2022. Retrieved August 13, 2022.
  42. "BreakTudo Awards 2019: Veja a lista completa de indicados". BreakTudo (in Brazilian Portuguese). August 22, 2019. Retrieved August 27, 2019.
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  44. "[뮤직토픽] '2019 MGMA', 여자 신인상 후보에 아이즈원이 없는 것에 대한 의구심". Topstarnews (in Korean). June 21, 2019.
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  46. "소이현·이시언·헨리·이달소·배정남 MTN 방송광고 빛낸★[종합]". entertain.naver.com (in Korean). July 18, 2019. Retrieved July 26, 2019.

Other websites[change | change source]