Noggin (TV channel)

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Launched February 2, 1999 and September 28, 2009
Owned by Time Venture between MTV Networks (Viacom) and News Corporation
Slogan I'm Using My Noggin (1999-2002)
It's Like Preschool on TV (2003-2012)
DirecTV US Channel 298
Dish Network US Channel 169
Available on most cable systems Check Local Listings for channels

Noggin was the former name of an American digital cable and satellite television network owned by the MTV Networks Kids & Family Group, a unit of the Viacom Media Networks division of Viacom, and the current name of an over the top subscription streaming service featuring much of Nick Jr.'s library of older shows. The channel, which is aimed at younger children aged 2 to 6 years old, featured a mix of original produced programming and series which had aired on the Nick Jr. block on Nickelodeon.

From April 1, 2002 through December 31, 2007, The channel had only aired between 6:00am and 6:00pm ET/3:00am and 3:00pm PT with The N airing through the rest of the channel's airtime. The timeshare practice remained in place on Dish Network until May 5, 2009.

On December 31, 2007,[1] Fox Noggin's sister channel, Nickelodeon GAS, left the satellite and digital cable channel lineups, and moved to the online-only TurboNick,[2] with The N taking over Nick GAS's channel position after splitting from Noggin.[3]

History[change | change source]

Noggin launched on February 2, 1999, as a joint venture between Viacom's Nickelodeon and the Sesame Workshop, but its interest in Noggin was sold to Viacom at some point in 2002. During this time, Noggin's target audience was at preteens, with its programming more educational in nature than Nickelodeon, so it wouldn't be confused with the more older audience of the channel. Programming on Noggin during this era was mostly classic Nickelodeon series such as Doug and series from Sesame Workshop such as Cro.

On April 1, 2002, Noggin repositioned itself by extending the time of its preschool programming block (which had aired when it was still a preteen channel) and introducing new preschool shows such as Play With Me Sesame. That same date, Viacom launched The N, which was formated to be similar to Nickelodeon's TEENick block and later would programming from Nick at Nite. Not only that, but it was also aimed at teenagers and had thought-provoking programming considered by many as too complex for Noggin's target of pre- and elementary-school-aged viewers; as a result, The N took up 12 hours of Noggin's programming space from 6 p.m. to 6 a.m. ET seven nights a week.

With Noggin's new audience, its first mascot was "Feetface" a character created with the new animation style called photo-puppetry, in which animation is made with the manipulation of photographs. The Noggin's Feetface era ended its year run at 6 p.m. ET on April 6, 2003, alongside Little Bear. After that, it showed a promo for the Moose A. Moose and Zee D. Bird mascots, which would be hosting the inbetween segments on Noggin starting on April 7, 2003, followed by the goodnight sign-off sequence and the clock ident to The N's Sunday schedule. On April 7, 2003, Noggin introduced the Moose A. Moose mascot.

In addition to airing classic Nickelodeon preschool series such as Dora the Explorer and Blue's Clues, and original series such as Oobi and Jack's Big Music Show, many preschool-oriented shows originating from non-U.S., English speaking countries that would otherwise not likely be seen on American TV are shown. Some examples are Little Bear and Franklin from Canada and Tweenies, Connie the Cow, Tiny Planets, and 64 Zoo Lane from the UK.

In August 2007, Viacom announced that Nick GAS (which had already lost all of its programming and was reduced to airing few of the Nickelodeon game shows) would shut down effective by December 31, 2007 and would be replaced with a 24 hour version of The N, with Noggin becoming the second television channel to air preschool programming for 24 hours (behind PBS Kids Sprout). Noggin and The N became 24 hour channels at 6 a.m. on December 31, 2007.

However, in 2008, this was being de-emphazied. Tweenies was permanently pulled from the schedule in January, and Tiny Planets was pulled in April; but Tiny Planets was shown intermittently, but not everyday, at 6 a.m. ET. The same thing also happened with 64 Zoo Lane back in 2006, suggesting that it too will eventually disappear (unlike the other two shows, they also sometimes are shown at 7 a.m. ET). However, they have recently introduced The Upside Down Show from Australia (though like the British Tiny Planets, has American origins via Sesame Workshop).

Programming[change | change source]

Though it does repeat its programming over a course of a 24-hour day, Noggin doesn't follow a strict repeating program wheel. Programming that had aired on the Nick Jr. block from the 1990's to the early 2000's (such as Oobi, Little Bill, and Gullah Gullah Island) fill in the overnight time slots.

Former Programming[change | change source]

Current short programs[change | change source]

  • Super Sonic Science
  • Say it 2 Ways
  • Get Creative
  • Fox Noggin Presents WorldWide
  • Get A Move On
  • Word Play
  • Word of the Day
  • FOX/Nickelodeon Music
  • All Together Now
  • Count It Up

Former short programs[change | change source]

  • Pixar Short Films (1999-2007)
  • Popular Science (1999-2007)
  • Unusual Occupations (1999-2007)
  • Speaking of Animals (1999-2007)

The UK Strand[change | change source]

Noggin (UK)
Launched May 2004 (from Nick Jr.)
January 30, 2006 (in most recent form)
Closed March 1, 2010
Owned by News Corporation
Sister channel(s) Nick Jr./Nickelodeon
Freeview Channel 21
Sky Digital Channel 348
Virgin Media (Telewest) Channel 303
Virgin Media (NTL) Channel 313/911

A British version of Noggin was broadcast on Viva as a children's television slot from 6am to 8am daily. It launched in its most recent format on January 30, 2006. It was the first commercial children's television channel to air on the UK's DTT platform, Freeview, followed by CITV, then lastly Playhouse Disney on ABC1. Prior to its launch on TMF, it was carried as part of Nick Jr. between 8pm and 10pm, but focused on classic animated children's programmes from the late 1960s to early 1990s. This strand was replaced in 2006 with Nick Jr. Classics. It is based on the USA-owned channel Noggin , which has been broadcasting since 1999.

On Monday 25 September 2006, Noggin was replaced by a new strand named Nick Jr on TMF, which is identical to its predecessor with the exception of the new branding. This strand reverted back to the Noggin moniker in March 2009.

Its set of programmes on Viva:

On the original strand broadcast on Nick Jr:

Branding[change | change source]

From 1999 to 2005, Fox Noggin's logo involves a square with "F", "N" and "C" inside it with the network name underneath it. When the network split in 2005, a new logo was launched, with the 1996 Fox logo, the words "NOGGIN" and on the green box "CHANNEL".

Other pages[change | change source]

References[change | change source]

Other websites[change | change source]