Pay per click

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Pay per click advertising on search engines such as Google and Bing. On Google the adverts are displayed either at the very top of the search results with an orange background, on the right hand side or in both these places. Advertisers pay Google each time someone clicks on their advert. It is often referred to by the letters PPC. Many pay per click providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest operators. Currently, most platforms such as facebook or linkedin offer the possibility of PPC campaigns. The most important advantages of a PPC campaign: [1]

  • quick results, faster than in the case of SEO
  • enables specific targeting
  • if properly configured, campaigns of this type bring very good results.

References[change | change source]

  1. "What is SEO strategy and how to Create a Good One?". Gamerseo. Retrieved 2021-07-02.