Prothom Alo

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Prothom Alo
প্রথম আলো
TypeDaily newspaper
Owner(s)Transcom Group
EditorMatiur Rahman
Founded4 November 1998
LanguageBengali
HeadquartersCA Bhaban, 100 Kazi Nazrul Islam Avenue, Kawran Bazar, Dhaka, Bangladesh
Websitewww.prothom-alo.com

The Daily Prothom Alo (Prothom Alo "First Light") is a popular daily newspaper in Bangladesh, published from Dhaka in the Bengali language. According to National Media Survey 2014, conducted by MRB Bangladesh, more than 4.3 million people read the print edition of Prothom Alo every day. The online portal of Prothom Alo is the most visited Bangladeshi and Bengali website of the world.[1] Prothom Alo started its journey on 4 November 1998.

History[change | change source]

Prothom Alo was founded on 4 November 1998. The newspaper distinguished itself by its investigations of acid attacks and violence against women and pushing for tougher laws against the sale of acid.[2][3] From press facilities located in Dhaka, Chittagong and Bogra, around 5,00,000 copies (as of March ‘2014) are circulated each day.[4] According to National Media Survey 2012, everyday 5.1 million people read the print edition of Prothom Alo. The claimed readership of the print edition of this newspaper is 9.6 million.[5] According to a brand equity study conducted by Quantum Consumer Solutions Limited, Prothom Alo is considered to be the most influential newspaper brand in Bangladesh.

Digital platforms[change | change source]

The online portal of Prothom Alo (www.prothom-alo.com) is the number 1 Bangladeshi website in the world.This portal is accessed by 1.6 million visitors from 200 different countries and territories across the globe with 60 million pageview per month. The e-paper site of Prothom Alo (www.eprothomalo.com) is also the Number 1 e-paper Web site of Bangladesh.[source?] From 160 countries, 465 thousand visitors access this website with more than 26 million pageview per month.

Sister concerns[change | change source]

Prothom Alo, which belongs to Mediastar Ltd., has the following sister concerns:

  • ABC Radio FM 89.2
  • Prothoma Prokashon
  • Protichinta
  • Kishor Alo
  • Biggan Chinta
  • Chakri.com (formar Prothom Alo Jobs)

Criticism[change | change source]

Prothom Alo is often criticized for its liberal attitude. A cartoon by Arifur Rahman was published in Alpin about a jokes partly related with religion, caused protests against the Newspaper. A subsequent order was given from the government to ban the supplement.[6] The editor of the Prothom Alo acknowledged the gaffe. In a statement released by Prothom Alo, the editor of Alpin, Matiur Rahman, apologised, expressing regret for publishing the cartoon. The cartoonist was jailed for six months and two days, he was arrested 18 of September 2007[7] [8]and released 20 of March 2008.[9][10]

In 2012, a High Court bench issued an injunction on the publication of Humayun Ahmed’s political fiction Deyal at daily Prothom Alo's weekly Shahitto Samwiki on a Friday. [11]

References[change | change source]

  1. Top Sites in Bangladesh - Alexa
  2. "Current Circulation". Prothom Alo. Retrieved 2014-01-21.
  3. "Prothom Alo Editor Gets Magsaysay Award". Voice of America. 2005-08-01. Archived from the original on 2009-07-13.
  4. "Bangladesh Pratidin tops circulation list". The Daily Star. Retrieved 2016-04-02.
  5. [National Media Survey 2012, SIRIUS Marketing and Social Research Ltd. (Associate of IMRB International)]
  6. "Prothom Alo ordered to suspend 'Alpin' publication". The Independent. Dhaka. 2007-09-25. Retrieved 2007-09-25.
  7. "Bangladesh suspends magazine over controversial cartoon". Reuters. 2007-09-21. Retrieved 2019-07-12.
  8. "Cartoonist arrested over harmless play on name Mohammed". IFEX. 2007-09-19. Retrieved 2019-07-12.
  9. "Cartoonist released in Bangladesh". 2008-03-20. Retrieved 2019-07-12.
  10. "Violence over Bangladesh cartoon". BBC. 2007-09-21. Retrieved 2016-04-02.
  11. "HC injunction on publication of Humayun's novel Deyal". New Age. 2012-05-16.