|Headquarters||Fuschl am See, Austria|
|Revenue||€3.78 billion (2010)|
|€1.3 billion (2006)|
|€650 million (2006)|
Number of employees
|Subsidiaries||Red Bull Racing|
Scuderia Toro Rosso
Red Bull Racing Team
New York Red Bulls
FC Red Bull Salzburg
EC Red Bull Salzburg
Red Bull Brasil
Red Bull GmbH is an Austrian company that sells the Red Bull energy drink. Billions of cans are sold in over 161 countries. The company has 7,758 employees and earned 3.78 billion euros in 2010. The headquarters of Red Bull GmbH are in Fuschl am See, Austria.
History[change | change source]
Dietrich Mateschitz started the company with Chaleo Yoovidhya. The company brought the energy drink Krating Daeng from Thailand to Europe and around the world. Krating Daeng means "red bull" in Thai. Mateschitz runs the company and Yoovidhya and his son are silent partners. Red Bull GmbH made a new “Austrian” Red Bull drink in 1987. It is carbonated and not as sweet as the Thai drink. The Austrian version of the drink has almost half of the U.S. market for energy drinks. It has up to 80% of the market in some other countries.