Red Bull GmbH

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Red Bull GmbH
TypePrivate
IndustryDrink
When it was created1984
People who started itDietrich Mateschitz
Chaleo Yoovidhya
HeadquartersFuschl am See, Austria
Area servedWorldwide
Key peopleDietrich Mateschitz
Things madeRed Bull
Energy drinks
Money earnedIncrease 3.78 billion (2010)
Operating incomeIncrease 1.3 billion (2006)
Net incomeIncrease 650 million (2006)
Employees7,758 (2010)
SubsidiariesRed Bull Racing
Scuderia Toro Rosso
Red Bull Racing Team
New York Red Bulls
FC Red Bull Salzburg
EC Red Bull Salzburg
Red Bull Brasil
WebsiteRedbull.com
Red Bull Headquarters in Fuschl am See, Austria

Red Bull GmbH is an Austrian company that sells the Red Bull energy drink. Billions of cans are sold in over 161 countries. The company has 7,758 employees and earned 3.78 billion euros in 2010.[1] The headquarters of Red Bull GmbH are in Fuschl am See, Austria.

History[change | change source]

Dietrich Mateschitz started the company with Chaleo Yoovidhya. The company brought the energy drink Krating Daeng from Thailand to Europe and around the world. Krating Daeng means "red bull" in Thai. Mateschitz runs the company and Yoovidhya and his son are silent partners. Red Bull GmbH made a new “Austrian” Red Bull drink in 1987. It is carbonated and not as sweet as the Thai drink. The Austrian version of the drink has almost half of the U.S. market for energy drinks. It has up to 80% of the market in some other countries.

Marketing[change | change source]

The company supports many sports teams. It also puts its logos on many airplanes and sports cars to attract attention.

References[change | change source]

Other websites[change | change source]