Sarah Haoda Todd

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Sarah Haoda Todd
Born
Port Moresby, Papua New Guinea
NationalityPapua New Guinean
Alma materDivine Word University, Papua New Guinea University of Technology
Occupation(s)Businesswoman in fashion and business services
TitleCEO PNGian Kala and Lae Everclean
Spouse
Gordon Todd (m. 2005)
Children5

Sarah Haoda Todd is a Papua New Guinean fashion designer and activist.[1] Her design motto is: "Wear your culture."[2] The clothing she designs uses textiles from her own part of Papua New Guinea. It shows the culture of her home.[3] She also is an activist.[4] She works to protect women and children from violence.[5] She is a founder and leader of Women Arise.[6] Women Arise is an organization that fights against violence affecting women and children.[7]

Education[change | change source]

Haoda Todd studied Management at Divine Word University, PNG.[8] She then completed the Executive Master of Business Administration program at Papua New Guinea University of Technology.[9]

Career[change | change source]

Haoda Todd first worked as an executive assistant.[10] She helped high-level managers in a mining company organize their work.[10] She then worked as an assistant to an advertising manager.[10]

Lae Everclean[change | change source]

In 1997, Haoda Todd started a cleaning service.[11] It was called Lae Everclean, because she lived in Lae City.[11] She wanted to start laundry and dry cleaning service.[12][13] Haoda Todd could not get a small business loan.[12][13] So it was too expensive to start a dry cleaning business.[12][13] Her mentor, Ron Werner, said that she could "clean toilets and buildings" for less money.[13] Lae Everclean grew into a big cleaning and laundry service.[13] It cleaned for many companies, for example: SP Brewery Lae and Nambawan Super Ltd in Port Moresby.[13] In 2008, she expanded Lae Everclean to Port Moresby.[14] By 2013, Lae Everclean had over 350 employees.[12][11]

Haoda Todd got the Westpac Women in Business Award in 2011.[11] Westpac gave women awards in five different categories.[15] Haoda Todd won the Entrepreneur Award for leading Lae Everclean.[11] Then, she was chosen from the five award winners to win the overall Women in Business Award.[11]

PNGianKala[change | change source]

In 2012, Haoda Todd founded PNGianKala (pronounced "Papua New Guinean color").[16] It is a clothing company.[2][16] Haoda Todd says people should "Wear your culture."[2] Papua New Guinean cultures and symbols from PNG inspire her designs.[17][18][2] Her designs are also inspired by local styles like a traditional style of weaving called bilum, traditional tattoos, and Oro tapa.[17][18][2][19]

Her first fashion show was at an Indigenous Business Council meeting.[17] She then had shows in Fiji, Indonesia, and Australia.[2] PNG Fashion and Design Week showed Haoda Todd's work.[20] European designers liked her work.[21][1][3] She was invited to London Pacific Fashion Week in 2017 and 2018.[21][22]

By 2015, Haoda Todd was managing business interests in PNG, Australia, Fiji and a number of Asian countries. [14] Fashion retailer Jack's of PNG commissioned PNGianKala for an exclusive line of clothing in 2016.[23][24] in 2017 Haoda Todd designed clothing honoring Susan Karike Huhume.[2] Susan Karike Huhume designed the flag of Papua New Guinea.[2]

In 2017 she was the only designer representing PNG.[22] In 2018 she traveled with Anna Amos of AA Tribal and Alang Isaac of the Angau Angles.[22] It was very difficult and expensive to travel and ship exhibits to London.[21]

In 2017, Haoda Todd also helped to start PNGiankala Runway.[25] PNGiankala Runway helps PNG designers raise money to travel to other countries.[25]

Indigenous Business Council[change | change source]

Haoda Todd helped start the Indigenous Business Council.[26]

In the19th century, Parts of Papua New Guinea had been colonized by Germany and then the United Kingdom.[27][28] Then it was a territory of Australia from 1906-1975.[28] It became an independent country in 1975.[28]

Now, only about ten percent of businesses in PNG are owned by indigenous people.[26] Haoda Todd and other business people wanted to help indigenous Papua New Guinean people start businesses.[26] In 2011, at the Indigenous Business Summit and Trade Expo, people from over 750 indigenous-owned businesses said they needed to make an organization to help indigenous people start new businesses and lead them well.[26]

In 2012, the Indigenous Business Council began.[26] Running a business is difficult in PNG. PNG needs better infrastructure.[29] This means there is not enough electricity.[29] Roads are in bad condition.[29] People do not know enough about technology.[29] People do not know how to have businesses.[29] It is hard to get a business loan from a bank.[29] The Council trains people to run businesses.[26] It protects indigenous owned businesses.[26]

The Indigenous Business Council had no money.[12] Haoda Todd organized fundraisers to pay for the Council.[12] The PNG government then gave the Indigenous Business Council US $500 million.[26][30]

Haoda Todd was Secretary of the Indigenous Business Council from 2011 to 2013.[31][30]

Haoda Todd wants to build the PNG fashion industry.[32] She hopes to help indigenous people become fashion designers.[32]

Women Arise PNG[change | change source]

In November 2011, Haoda Todd's home city of Lae had riots.[33] Dozens of people died or got inured.[33][34] One cause of the riots was sexual assaults on two women.[33][34] Haoda Todd was angry that the government only chose men to try to solve the problem.[35] She wanted women to help solve the problem.[35]

More women were attacked. In 2013, Haoda Todd and Esther Igo started "Women Arise PNG."[4] They met with the national Minister for Community Development, Loujaya Toni.[4] Haoda Todd helped organize the "Walk Against Violence" rally held in Lae on Sunday 21 February 2016.[36] She helped with fundraising so Women Arise could teach people about violence against women.[36] She started #JusticeforMoanna after a woman was shot.[6] She wanted the government, students, police, and the University of PNG administration to work together after a shooting of University of PNG students in 2016.[5] She gathered supplies for families affected by an earthquake in the area in 2018.[37]

Other civic activity[change | change source]

Haoda Todd does more work to help her community.[38][39][40][41]

Because she wants to help people build businesses, Haoda Todd fights corruption.[42] She was treasurer and on the Board of Directors for Transparency International PNG, in 2013–2014.[42] She helped organize the Sir Anthony Siaguru Walk Against Corruption in 2013.[43]

Haoda Todd has been a committee member of the PNG Red Cross, Lae Branch.[42] She was a director on the Board of Habitat for Humanity, Papua New Guinea.[42] She was also a director on TISOL Board (The International School of Lae).[42] In 2019, Haoda Todd was a leader of the Morobe Health Authority (MPHA).[44]

Hospital work[change | change source]

Haoda Todd is a board member of the Angau Memorial General Hospital in Lae City.[44] She wants people to have good health.[45] She believes good health helps build the economy.[45]

Haoda Todd has helped raise money for the hospital.[46][47][44] She worked with the the Angau Angels.[46][47][44] They organize fashion shows to raise money for the Angau Memorial General Hospital.[46] She directed the Angau Angels Fashion Extravaganza.[46] It showed clothes from PNG fashion designers.[46] The seventy models in the show were young people who were born at the hospital or helped by the hospital.[46]

One of the Angau Angels models is Alang Isaac.[48] Isaac has modeled for PNGianKala in various countries.[48]

Personal life[change | change source]

Haoda Todd is from Poreporena, Port Moresby.[13] She married Gordon Todd, on 23 July 2005.[49] They live in Lae.[49] They have five children.[13]

References[change | change source]

  1. ↑ 1.0 1.1 Lavekau, Ana (2017-08-04). "Papua New Guinea FASHION Label #PNGianKala in LONDON soon". London Pacific Fashion Week. Retrieved 2023-03-01.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Talei, Epeli (2017-05-28). "PNG designer set to overcome 'roadblock'". Medium. Retrieved 2023-03-01.
  3. ↑ 3.0 3.1 "London Pacific fashion week inspired gown on display". postcourier.com.pg. Retrieved 2023-03-01.
  4. ↑ 4.0 4.1 4.2 "Stella ~ Women Arise PNG". www.stellamag.com. Retrieved 2021-01-24.
  5. ↑ 5.0 5.1 "Women's group urges parties to end violence". The National. 2016-06-16. Retrieved 2021-01-24.
  6. ↑ 6.0 6.1 "Women's leader calls for justice". The National. 2015-01-05. Retrieved 2021-01-24.
  7. ↑ "Setting examples in the cleaning industry". Retrieved 19 August 2022.
  8. ↑ "Divine Word University 30th Graduation Ceremony Official Program". Divine Word University. 3 March 2012. Retrieved 23 January 2021.
  9. ↑ Akanda, Shamsul (2014). "Papua New Guinea University of Technology: Research Report, 2014" (PDF). Papua New Guinea University of Technology. Archived from the original (PDF) on 8 January 2022. Retrieved 23 January 2021.
  10. ↑ 10.0 10.1 10.2 "KK Kingston Ltd. - About Us". www.kingston.com.pg. Retrieved 2021-01-24.
  11. ↑ 11.0 11.1 11.2 11.3 11.4 11.5 WRAKUALE, ANCILLA (2011-10-23). "Inspirational Todd wins top awards". The National. Retrieved 2021-01-24.
  12. ↑ 12.0 12.1 12.2 12.3 12.4 12.5 "Businesswoman Sarah Haoda Todd speaks to Pacific Beat". ABC News. 2013-01-21. Retrieved 2021-01-24.
  13. ↑ 13.0 13.1 13.2 13.3 13.4 13.5 13.6 13.7 BAOA, RANOBA (13 November 2012). "Setting examples in the cleaning industry". Fiji Sun. Retrieved 24 January 2021.
  14. ↑ 14.0 14.1 "Creating business opportunities". The National. 2015-08-19. Retrieved 2021-01-24.
  15. ↑ WRAKUALE, ANCILLA (2011-10-21). "Westpac names winners of WIB awards". The National. Retrieved 2023-03-01.
  16. ↑ 16.0 16.1 Spark, Ceridwen. “Working Out What to Wear in Papua New Guinea: The Politics of Fashion in Stella.” The Contemporary Pacific, vol. 27, no. 1, 2015, pp. 39–70., www.jstor.org/stable/24809813. Accessed 24 January 2021.
  17. ↑ 17.0 17.1 17.2 "Stella ~ RUNWAY 2014". stellamag.com. Retrieved 24 January 2021.
  18. ↑ 18.0 18.1 "Stella ~ PNGianKala at Fiji Fashion Week 2013". stellamag.com. Retrieved 24 January 2021.
  19. ↑ "Bilum: The Backbone of Papua New Guinea". Google Arts & Culture. Retrieved 2023-03-01.
  20. ↑ Maribu, Grace (1 July 2019). "A Runway Success". Paradise: the in-flight magazine of Air Niugini. p. 96. Retrieved 24 January 2021.
  21. ↑ 21.0 21.1 21.2 "PNG Designer to showcase Fashion label in London, UK". One Papua New Guinea. Retrieved 24 January 2021.
  22. ↑ 22.0 22.1 22.2 "PNGian Kala takes Kumul to London fashion parade". Post Courier. 2018-09-09. Retrieved 24 January 2021.
  23. ↑ "Local designer launches product with Jack's of PNG". The National. 7 February 2020. Retrieved 24 January 2021.
  24. ↑ "Inspirational Lae-based fashion designer Sarah R Haoda Todd of label PNGianKala tonight launched her latest collection at Jacks of PNG, where it will be exclusively sold". Lily PNG Magazine. 5 October 2016.
  25. ↑ 25.0 25.1 "Plans to promote PNG fashion abroad". Post Courier. 17 August 2017. Retrieved 24 January 2021.
  26. ↑ 26.0 26.1 26.2 26.3 26.4 26.5 26.6 26.7 "PNG wakes indigenous businesses from slumber". Torres News. 28 January 2013. Retrieved 24 January 2021.
  27. ↑ "History". Papua New Guinea. Retrieved 2023-03-01.
  28. ↑ 28.0 28.1 28.2 "Fact Sheet: Independence of Papua New Guinea, 1975" (PDF). National Archives of Australia. Archived from the original (PDF) on 2022-03-26. Retrieved 2023-02-28.
  29. ↑ 29.0 29.1 29.2 29.3 29.4 29.5 "Lae business owner lauds help for SMEs". The National. 24 November 2011. Retrieved 24 January 2021.
  30. ↑ 30.0 30.1 "PNG body aims to help indigenous business-people". ABC News. 2013-01-21. Retrieved 2023-03-01.
  31. ↑ "Indigenous business council names committee – The National". www.thenational.com.pg. Retrieved 2023-03-01.
  32. ↑ 32.0 32.1 EMTV Online (18 June 2016). "POM Fashion Show to Featuree Sarah Todd – EMTV Online". Retrieved 24 January 2021.
  33. ↑ 33.0 33.1 33.2 "Crime wave fuels Lae riots". www.pngreport.com. 2011-11-07. Retrieved 2021-01-24.
  34. ↑ 34.0 34.1 "Hundreds being re-housed following PNG riots". RNZ. 2011-11-08. Retrieved 2021-01-24.
  35. ↑ 35.0 35.1 "Keith Jackson & Friends: PNG ATTITUDE". Keith Jackson & Friends: PNG ATTITUDE. Retrieved 2021-01-24.
  36. ↑ 36.0 36.1 "A message from a PNG NGO to PNG businesses – thanks for the shot in the arm". Femili PNG: Family and Sexual Violence Case Management Centre. Retrieved 2021-01-24.
  37. ↑ "Group stages appeal". Post Courier. 2018-03-05. Retrieved 2021-01-24.
  38. ↑ "Lae chamber of commerce supports initiative". The National. 2013-05-16. Retrieved 2021-01-24.
  39. ↑ "What a senseless waste of a life". The National. 2015-01-04. Retrieved 2021-01-24.
  40. ↑ "Hospital staff protest". The National. 2015-05-27. Retrieved 2021-01-24.
  41. ↑ "Students told to keep oral hygiene". The National. 2015-08-05. Retrieved 2021-01-24.
  42. ↑ 42.0 42.1 42.2 42.3 42.4 "Annual Report, 2014" (PDF). Transparency International PNG. Archived from the original (PDF) on 29 January 2021. Retrieved 23 January 2021.
  43. ↑ "Lae prepares for TIPNG event". The National. 21 May 2013. Retrieved 24 January 2021.
  44. ↑ 44.0 44.1 44.2 44.3 "PNG women in NSW donate to Angau hospital". Post Courier. 8 October 2019. Retrieved 24 January 2021.
  45. ↑ 45.0 45.1 "Noble service by group noble". The National. 2 July 2015. Retrieved 24 January 2021.
  46. ↑ 46.0 46.1 46.2 46.3 46.4 46.5 "Angau 'babies' set for hospital fundraising fashion show". The National. 2014-11-18. Retrieved 2021-01-24.
  47. ↑ 47.0 47.1 "Angau Angels Foundation". www.facebook.com. Retrieved 2021-01-24.
  48. ↑ 48.0 48.1 "Alang Isaac". Lily PNG Magazine. 2018-09-17.
  49. ↑ 49.0 49.1 LAHOC, GABRIEL (25 July 2011). "Couple in Lae recalls marriage vows". The National. Retrieved 24 January 2021.

Other websites[change | change source]

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