From Simple English Wikipedia, the free encyclopedia
Company typeSubsidiary
FoundedMarch 19, 2009; 15 years ago (2009-03-19)
HeadquartersEl Segundo, California, U.S.
Key people
  • Adam Goldenberg (Co-CEO)
  • Don Ressler (Co-CEO)
  • M.J. Eng (President)
ProductsShoes, accessories, clothes
ParentTechStyle Fashion Group

ShoeDazzle is an American online fashion subscription service. It is based in El Segundo, California. Each month, the company debuts a selection of shoes, handbags and jewelry. It provides its members with a showroom based on their fashion preferences.[1][2]

The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.[1] In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.[3]

References[change | change source]

  1. 1.0 1.1 "Kim Kardashian's ShoeDazzle gets $40 million financing". Los Angeles Business. 17 May 2011. Retrieved 15 August 2012.
  2. Boyd, E.B. (29 March 2012). "ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering". Fast Company. Retrieved 15 August 2012.
  3. Novellino, Teresa (22 August 2013). "Why the JustFab-ShoeDazzle merger was a fashion do". UpStart Business Journal. Retrieved 9 September 2013.