Sidi Massinissa of the Rif

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Sidi Massinissa of the Rif
Massinissa at Paris Fashion Week in 2023
BornSidi Massinissa of the Rif
(2001-11-08) 8 November 2001 (age 21)
Al Hoceima, Rif, Kingdom of Morocco
HouseAït Bouyfrur-Akandouch
ReligionSunni Islam

Sidi Massinissa of the Rif (born 8 November 2001) is a philanthropist and socialite. He is the great-great-grandson of Amghar Mohammed Ameziane, Prince of the Rif.[1][2]

Early life[change | change source]

He is the son of singer-songwriter Sidi Abdelhak Akandouch, founder of the band Twattoun, and author Asmaa Aouattah.[3] Akandouch began his career in public work as a child, joining conferences, protests and campaigns organized by his family to promote Amazigh and Riffian identity, culture and language, feminism and social rights.[4][3][5]

Massinissa's family has been part of African aristocracy since the 19th century. His paternal great-great-grandfather, the Amghar Mohammed Ameziane, Prince of the Rif, was the last tribal monarch of the Rif and the first Rifian anti-colonial leader who led the Rifians to war against the Spanish colonization of the Rif, ultimately leading to his death in battle. during the Kert campaign by the Spanish colonial army.[6]

Public and philanthropic work[change | change source]

Rif Tribes Foundation[change | change source]

Massinissa of the Rif is the founder and president of the Rif Tribes Foundation, a humanitarian and artistic entity dedicated to creating a better future for the youth of the Rif mountains in northern Morocco.[7] His work at the Foundation focuses mainly on action humanitarian and cultural development and has carried out programs to fight hunger, through the delivery of monthly food aid boxes to families in the Rif mountains and other projects.[8] Massinissa's charity was featured in the February issue of GQ Magazine.[9]

The Rif Tribes Foundation has received the support of luxury fashion houses like Casablanca Paris and Maison Sara Chraïbi, government authorities like Chourak, Governor of Al-Hoceima and advisor to King Mohammed VI of Morocco and personalities like Malika El Mahsouli, ElGrandeToto, Ouidad Elma and Rabi Skalli.

Titles and styles[change | change source]

Honours[change | change source]

References[change | change source]

  1. "Rif Tribes foundation draws COP27 attention to devastating ecosystem of the region". HESPRESS English - Morocco News. 2022-10-12. Retrieved 2023-05-15.
  2. Carrera, Bianca (2022-09-20). "Riffians dare to remember their history: Part 1". Retrieved 2023-05-15.
  3. 3.0 3.1 3.2 "Massin, el chaval de 17 años que aterra a los ganaderos catalanes". Crónica Global (in Spanish). Archived from the original on 2021-02-25. Retrieved 2023-05-15.
  4. "Massin Akandouch, activismo, desobediencia y 'likes' — Deriva". Retrieved 2023-05-15.
  5. "- YouTube". Retrieved 2023-05-15.
  6. Atienza Peñarrocha, Antonio (2013). "Africanistas y junteros. El ejército español en África y el Oficial" (PDF). Archived from the original (PDF) on 2021-11-05. Retrieved 2023-05-15.
  7. "About us". Rif Tribes Foundation (in European Spanish). Retrieved 2023-05-15.
  8. Espriu, Bianca Carrera (2022-08-07). "Atacando las raíces coloniales de nuestros platos: un proyecto jóven que proporciona ayuda humanitaria en El Rif". (in Spanish). Retrieved 2023-05-15.
  9. Larouci, Samira (February 8, 2023). "Rif Tribes: The Organisation Creating Safe Spaces for Morocco's Rural Youth". GQ Magazine Middle East.