Swag (TV series)

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Swag
GenreReality
Country of originUnited Kingdom
No. of series2
Production
ProducerSKA Films
Running timeVaries
Original release
NetworkChannel 5
Release2002 –
2004

Swag was a British prank television show on channel Channel 5. It aired from 2002 to 2004. The general theme of the show was to trick members of the public into committing a minor crime (usually stealing) but then get face the consequences in one way or another. There were some pranks that were repeated on multiple occasions, while others were done only in one particular episode.

A very popular prank from the series was one where a car was parked on the side of a road with its keys in the door and left unlocked in order to tempt people to steal it. However, the car was fitted to lock when started and then do a variety of things, such as talk to the burglar or start snowing inside the car. They were eventually let out.

The show was created by Guy Ritchie and produced by his company SKA Films[1] and the independent television company Monkey.[2]

In one incident, a person enticed to steal an expensive car which was then filled with foam spotted the cameraman filming and stabbed him in the leg with a screwdriver.[3]

A DVD of the first series was released on 19 September 2005, however there is still no word of series two on DVD.[4]

References[change | change source]

  1. Deans, Jason. "Channel 5 hopes Swag will strike it Ritchie", The Guardian, August 29, 2002.
  2. Swag Series 1 Archived 2004-04-13 at the Wayback Machine and Swag Series 2 Archived 2006-01-05 at the Wayback Machine, Monkeykingdom.com official site.
  3. Born, Matt. "Reality hits hard for Guy Ritchie's new show Archived 2012-09-12 at Archive.today", The Daily Telegraph, 6 Jan 2003.
  4. Amazon SWAG "