The CW

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The CW Television Network
TypeFree-to-air television network
  • United States
  • Canada
  • Several areas of Northern Mexico (FTA only)
FoundedJanuary 24, 2006; 16 years ago (2006-01-24)
SloganDare to Defy
HeadquartersBurbank, California, U.S.
ParentThe CW Network, LLC
Key people
Launch date
September 18, 2006; 15 years ago (2006-09-18)
Picture format
Official website

The CW Television Network (The CW) is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owner of United Paramount Network (UPN), and Time Warner's Warner Bros., former majority owner of The WB Television Network. The "CW" name is derived from the first letter of the names of these corporations (CBS and Warner Bros.). According to its former President of Entertainment Dawn Ostroff, the network tries to "appeal to people 18 to 34-years-old".[6] The network currently airs programming six days a week: Monday through Friday afternoons and evenings (in prime time), and Saturday morning children's programming (under their The CW4Kids block).

The network started after its two predecessors, UPN and The WB, ceased independent operations on September 15 and September 17, 2006 respectively. The CW's first two nights of programming—Monday and Tuesday, September 18 and September 19, 2006—consisted of reruns and launch-related specials. The CW marked its formal launch date on Wednesday, September 20, 2006, with a two-hour season premiere of America's Next Top Model.

The CW offers a mixture of programming that originated on both UPN and The WB along with its own original programs, mostly targeted towards women and young adults.

Television[change | change source]

Acquired Programming[change | change source]

Original Programming[change | change source]

References[change | change source]

  1. The CW Press (January 24, 2006). "CBS Corporation and Warner Bros. Entertainment Form New 5th Broadcast Network". Press release. 
  2. "CW Network LLC profile". Businessweek. Bloomberg L.P. Retrieved September 27, 2012.
  3. "Mark Pedowitz Extends CW Deal, Promoted to Network CEO". The Hollywood Reporter. Retrieved 2020-01-10.
  4. Chmielewski, Dawn C. (2018-10-18). "Showtime Boss David Nevins Named CBS' Chief Creative Officer". Deadline. Retrieved 2018-10-25.
  5. D'Alessandro, Anthony (March 18, 2019). "WarnerMedia Naming Interim Exec Team Tuesday Following Kevin Tsujihara Departure". Deadline. Retrieved March 18, 2019.
  6. "90210" Upfront and Center for CW Archived 2008-05-17 at the Wayback Machine, Hollywood Reporter, May 13, 2008