The Toy Box

The Toy Box is an American reality television show that aired from April 7 to November 19, 2017 on ABC. It is about contestants as aspiring entrepreneurs, who present toy inventions first to a panel of toy industry professionals, then to a panel of child-judges. Only toys approved by the mentors are presented to the judges, "In the Toy Box," who select one toy to advance to the finals of each episode. The season's winning toy is produced and distributed by Mattel and sold exclusively at Toys "R" Us stores.