Trade name

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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required.

In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a. or d/b/a) is used, among others, such as assumed business name[1] or fictitious business name.[2] In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used.[3]

A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered.

References[change | change source]

  1. "Search". SOSNC.gov. North Carolina Secretary of State. 2018. Retrieved June 20, 2018.
  2. California Business and Professions Code Section 17900 et seq.
  3. "Business Registration". BusinessRegistration.ca. 2015. Retrieved 17 March 2016.