The World Wrestling Entertainment (WWE) Divas Championship is a championship in WWE competed for by women, called Divas by WWE. It is the company's newest championship, having been first won at The Great American Bash on July 20, 2008.
As a result of the WWE Brand Extension in 2002, the WWE Women's Championship was made exclusive to the Raw brand. Thereafter, only Divas on the Raw brand were able to compete for the WWE Women's Championship, while the Divas on the SmackDown brand were unable to compete for a women's-exclusive championship. The ruling was, however, ignored on rare occasions as Melina and Ashley have been the only divas who were on the SmackDown brand to challenge for the title. This led to the creation of the WWE Divas Championship, which was announced on June 6, 2008 during an episode of SmackDown by SmackDown General ManagerVickie Guerrero. In order to determine the competitors for the new title, two 'Golden Dreams matches', the object of which was to retrieve a star that was hanging on a pole above one corner of the ring, were held. The first Golden Dreams match was won by Natalya, and the second by Michelle McCool. The championship belt was officially unveiled on the July 4, 2008 episode of SmackDown prior to the second Golden Dreams match. Natalya and McCool competed against each other at The Great American Bash, which McCool won and became the inaugural champion.