Commodification

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Commodification is an idea in economics.[1] It is the process of making something into a commodity. A commodity is anything that can be bought or sold. When economists talk about commodification, they usually mean creating the brand identity of the product and changing it so that it will be easier to sell.

References[change | change source]

  1. "What is Commodification?". Grinnell College. Retrieved October 20, 2021.