About.com is divided into topic sites, which are grouped into channels and subjects such as home repair, pediatrics, and weather. The content is written by a network of writers, referred to as Guides, who have experience in the subject they look after. Each Guide looks after one subject only.
Guides receive money of about $100,000 per year, although the exact number is not disclosed.
- Miguel Helft (December 15, 2007). "Wikipedia Competitor Being Tested by Google". The New York Times. http://www.nytimes.com/2007/12/15/technology/15web.html. Retrieved 2008-01-25. "... and About.com, which is owned by The New York Times Company"
- Katharine Q. Seelye (February 18, 2005). "The Times Company Acquires About.com for $410 Million". The New York Times. http://www.nytimes.com/2005/02/18/business/media/18times.html.
- "About.com Freelance Rates"