Bubblegum pop

Bubblegum pop (also known as bubblegum rock, bubblegum music, or simply bubblegum) is a genre of pop music with an upbeat sound contrived and marketed to appeal to pre-teens and teenagers, that may be produced in an assembly-line process, driven by producers and often using unknown singers. Bubblegum's classic period ran from 1967 to 1972.[1] A second wave of bubblegum started two years later and ran until 1977 when disco took over and punk rock emerged.

The genre was predominantly a singles phenomenon rather than an album-oriented one, the presumption being that teenagers and pre-teens had less money to spend on records and were thus more likely to buy singles than albums. Also, because many acts were manufactured in the studio using session musicians, a large number of bubblegum songs were by one-hit wonders. Among the best-known acts of bubblegum's golden era are 1910 Fruitgum Company, The Ohio Express and The Archies,[2] an animated group which had the most successful bubblegum song with "Sugar, Sugar", Billboard Magazine's No. 1 single for 1969. Singer Tommy Roe, arguably, had the most bubblegum hits of any artist during this period, notably 1969's "Dizzy".