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From Simple English Wikipedia, the free encyclopedia
CEOWill Lee
FrequencyMonthly magazine, daily digital
Year founded1979; 45 years ago (1979)
CountryUnited States
Based inNew York City, New York
Websitewww.adweek.com Edit this at Wikidata

Adweek is an American advertising trade magazine that started in 1979.[1]

History[change | change source]

In 1990, Affiliated Publications Inc., which publishes The Boston Globe, agreed to buy 80 percent of A/S/M Communications Inc., which published Adweek.[2][3]

On June 2, 2020, investment firm Shamrock Capital bought Adweek[4] from a private equity firm Beringer Capital, which had bought Adweek in July 2016.[5]

On July 26, 2023, Will Lee was announced as the CEO of Adweek.

On November 30, 2023, Zoë Ruderman was announced as Chief Content Officer and Drew Schutte as Chief Revenue Officer.[6]

Adweek awards[change | change source]

Each year Adweek honors companies and individuals in the marketing and media industry by giving out awards, such as the Adweek 50,[7] Brand Genius, Creative 100, Agency of the Year, Media Plan of the Year[8] and Marketing Vanguard.[9][10]

References[change | change source]

  1. Kenton, Will (January 25, 2011). "Adweek". Investopedia. Retrieved July 9, 2018.
  2. "Adweek Parent Acquisition Set" June 5, 1990, The New York Times
  3. Elliott, Stuart, "Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue", The New York Times, 10 November 1998.
  4. "Adweek Acquired by Shamrock Capital". adweek.com. June 2, 2020. Retrieved 2020-07-24.
  5. Ha, Anthony (July 18, 2016). "Adweek acquired by private equity firm Beringer Capital". TechCrunch. Retrieved 19 July 2016.
  6. "Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer". adweek.com. November 30, 2023. Retrieved 2023-12-08.
  7. "Adweek - The Adweek 50: Honoring Media, Marketing and Tech's Indispensable Behind-the-Scenes Stars". We Are Rosie. Retrieved 2023-04-25.
  8. "Awards". adweek.com. Retrieved 2023-04-25.
  9. "Advertising Agency of the Year Named by Adweek". adweek.com. Retrieved 2023-04-25.
  10. "Advertising Industry Awards - Winners, Calendar & News". adweek.com. Retrieved 2023-04-25.