Amway

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Amway Headquarters in Ada Township, Michigan
Amway (logo).svg

Amway (short for "American Way"; /ˈæmw/) is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products.[1][2][3] Amway and its sister companies under Alticor reported sales of $9.5 billion in 2015.[4]

It conducts business through a number of affiliated companies in more than a hundred countries and territories. Amway was ranked No. 29 among the largest privately held companies in the United States by Forbes in 2015 based on revenue, and No. 1 among multi-level marketing companies by Direct Selling News in 2016.[5][6][7]

It was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada Township, Michigan.

References[change | change source]

  1. Xardel, Dominique (1993). The Direct Selling Revolution. Understanding the Growth of the Amway Corporation. Blackwell Publishing. pp. 1–4. ISBN 978-0-631-19229-9.
  2. "About Amway – Global Leader in Direct Selling". Amway.com. June 23, 2011. Archived from the original on April 18, 2009. Retrieved July 9, 2011.
  3. "The Times 100 Business Case Studies: Amway – Direct selling and supply chain". Replay.web.archive.org. February 22, 2008. Archived from the original on December 20, 2007. Retrieved July 9, 2011.
  4. "Amway's 2015 revenues fall to lowest level in 5 years". MLive.
  5. "Amway on the Forbes Largest Private Companies List". Forbes. October 1, 2014. Retrieved July 19, 2015.
  6. Amway (uk) – Who is Amway? Archived March 16, 2009, at the Wayback Machine
  7. "2016 DSN Global 100 List — Direct Selling News". directsellingnews.com. Retrieved 2016-10-10.