A buzzword is a word or phrase that is made to either summarize a complex idea or reconstruct another word or phrase to reflect a particular point of view. Corporations make up buzzwords so that they can advertise stuff better. In this way, a buzzword is a lot like a product name or a proper noun. People can remember buzzwords better than non-buzzwords, which is why its good for advertising.
Example: Multimedia has been a buzzword in the computer industry for years.
References[change | change source]
- Cluley, Robert (11 January 2013). "What Makes a Management Buzzword Buzz?". Organization Studies. 34: 33–43. doi:10.1177/0170840612464750.
- Collins, David (2000). "Management Fads and Buzzwords: Critical-Practical Perspectives". Psychology Press. Cite journal requires
- Hallgren, F. M.; Weiss, H. (1946). "'Buzz words' at the 'B School'". American Speech.
- Loughlin, Michael (May 2002). "On the buzzword approach to policy formation". Journal of Evaluation in Clinical Practice. 8 (2): 229–242. doi:10.1046/j.1365-2753.2002.00361.x. PMID 12180370.