Crayola

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Crayola is an American brand of crayons and other writing and drawing utensils, such as markers, chalk and colored pencils. The company used to be called "Binney & Smith Company". It is based in Northampton, Massachusetts. Since 1984, it has been owned by the company Hallmark Cards.[1][2]

History[change | change source]

Binney and Smith made industrial products before 1900, but in 1903 started to make Crayola crayons. The name came from a word used by the wife of Mr. Binney. The first box had eight colors: blue, green, red, yellow, black, brown, orange and violet. They became well known because they were the best crayons at that time. Later, the company made more products, including boxes of 48, 64, 96, 120 and 200 Crayons, colored pencils and markers.

References[change | change source]

  1. "Company". Crayola.com. June 24, 2016. Retrieved November 19, 2016.
  2. Slater, Jan S. (1999). "The Case for Collectible Brands". In Jones, John Philip (ed.). How to Use Advertising to Build Strong Brands. SAGE. pp. 251–66. ISBN 9781452267555.