Ephemera

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A 1798 printed broadside advertising the availability of a stallion for horse-breeding

Ephemera are temporary written or printed matters. It covers a lot of things: trade cards, bookmarks, postcards, posters, many variants of the advertising etc.

This term is originally used to mayfly or someting transitory or short-lived.[1]

References[change | change source]

  1. "ephemera". The Free Dictionary.