Digital marketing

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Digital marketing is advertising delivered through digital channels. It is type of marketing that is done online and has a effect on offline business. It is done online, using things like search engines, social media, email, and other websites to connect with current and potential customers.[1][2][3]

Because computers and cell phones are used more now, marketing has changed. Now businesses are using the Internet to market their product or services.[4]

Differences from traditional marketing[change | change source]

Digital Marketing is different from traditional marketing. Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads, and news stories, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings.

History[change | change source]

The word "digital marketing" first came in 1990s and first internet ad in 1994.[5][6] Today, digital marketing has become an essential part of advertising with many institutions offering courses due to this demand.

Digital marketing channels[change | change source]

References[change | change source]

  1. Alexander, Lucy. "The Who, What, Why, & How of Digital Marketing". Retrieved 2020-03-27.
  2. Barone, Adam. "Digital Marketing". Investopedia. Retrieved 2020-03-27.
  3. Cortes, Jimena. "Council Post: How To Create A Successful Digital Marketing Presence". Forbes. Retrieved 2020-03-27.
  4. Mahajan, Ankush (2020-03-21). "1990 to 2020: 30 Major Changes in 30 Years of Digital Marketing". Entrepreneur. Retrieved 2020-03-27.
  5. "The History and Evolution of Digital Marketing". 2015-07-09. Retrieved 2020-10-13.
  6. Wasserman, Todd (9 August 2013). "This Is the World's First Banner Ad". Mashable. Retrieved 2020-10-13.