The name started at a 1994 concert by Insane Clown Posse. In the song "The Juggla", Violent J called the audience Juggalos. It became popular. They wrote the songs "What Is A Juggalo?" and "Down With The Clown" for their 1997 album The Great Milenko.
The Gathering of the Juggalos is a yearly festival put on by Psychopathic Records. It has performances by the entire label as well as many well-known musical groups and underground artists. It was started by Robert Bruce, Insane Clown Posse, and their label in 2000.