In Japanese, a kigurumi (着ぐるみ) is a costumed performer who represents a cartoon character. It is very important in the Harajuku fashion. The name literally translates to "wearing a soft toy". Kigurumi come in cute characters such as Totoro, Hello Kitty and Pikachu. They are considered cute. The costumed characters at Disneyland are considered kigurami.