Exchange value and building strong relationship with customer.
Marketing-" To create, grow, develop, maintain, defend, and own markets".
An approach to business that seeks to identify, anticipate, and satisfy customers needs.
Al Ries and Jack Trout defined marketing as simply "war" between competitors.
At a macro level, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.