Pierre Cardin (brand)
 | |
| Product type | Fashion, perfume, jewellery, watches, pens[1] |
|---|---|
| Owner | Cardin Family (99.9%; disputed) Rodrigo Basilicati-Cardin (0.1%)[2] |
| Country | France |
| Introduced | 1950 |
| Markets | Worldwide |
| Website | pierrecardin.com |
Pierre Cardin SA is a French luxury brand started by designer Pierre Cardin in 1950. It began as a fashion house, expanding into perfumes and cosmetics in the 1960s. By 1988, the brand was licensed for a wide range of products, which some say affected its image.[3][2]
Pierre Cardin products are made by Ahlers Group in Herford, Germany.[4]
In 2011, Cardin wanted to sell the brand, valuing it at €1 billion, but ultimately did not find a buyer.[5]
References
[change | change source]- ↑ "World". pierrecardin.com. Retrieved 2 November 2024.
- ↑ 2.0 2.1 Thomas, Dana (2023-09-25). "A Tale of Family Intrigue and Inheritance". The New York Times. Retrieved 2 November 2024.
- ↑ Reddy, Mergen; Terblanche, Nic (2005). "How Not to Extend Your Luxury Brand". Harvard Business Review. 83: 20.
- ↑ Times, The Brussels. "Fashion house Pierre Cardin accused of breaching EU competition rules". www.brusselstimes.com. Retrieved 2 November 2024.
- ↑ Dike, Jason (23 November 2015). "Digging Deeper – Pierre Cardin's Demise to "Licensing King"". Highsnobiety.com. Retrieved 2 November 2024.