Thrilling (company)

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Thrilling
Company typePrivate
IndustryVintage clothing
Founded2018; 6 years ago (2018)
FounderShilla Kim-Parker
Brad Mallow
Headquarters,
Key people
Shilla Kim-Parker (CEO)
Brad Mallow (CTO)
Websiteshopthrilling.com

Thrilling is an online shop for vintage clothes and home items. It helps small vintage stores sell their things online. Shilla Kim-Parker and Brad Mallow started it in 2018. In 2021, the company got $8.47 million.[1][2]

Thrilling worked with Banana Republic, Ruth E. Carter, and helps movies find old clothes. In 2020, they worked with Zerina Akers to show items from black-owned stores.[3][4]

By 2022, over 900 stores in about 200 cities were on Thrilling. They want to use their money to make their website better. In May 2022, they started selling old home items.[5]

Business model[change | change source]

Thrilling competes with websites like Etsy, Depop, Poshmark, and Tradesy. But unlike them, Thrilling only works with real-life old clothing stores. It doesn't have as many reviews or social media activity as its rivals.[6][7]

References[change | change source]

  1. "Meet the CEO striving to make vintage, second-hand clothing as popular as fast fashion". Fortune. Retrieved 2023-08-15.
  2. "The Co-Founder Of This Online Thift Store Is All About Sustainability". Essence. 2020-11-04. Retrieved 2023-08-15.
  3. "Shilla Kim-Parker: Making Vintage Online Shopping Easy". Lifewire. Retrieved 2023-08-15.
  4. Giacomazzo, Bernadette (2021-05-05). "Thrilling, A Black- & Asian-Owned Secondhand Marketplace, Raises $8.5M In Series A Funding". AfroTech. Retrieved 2023-08-15.
  5. McKenzie, Lesley (2022-01-13). "Costume Designer Ruth E. Carter Teams Up With Online Vintage Marketplace Thrilling on Studio Services Program". Variety. Retrieved 2023-08-15.
  6. "SECONDHAND, FIRST PRIORITY". Los Angeles Business Journal. 2019-03-21. Retrieved 2023-08-15.
  7. "These are the Best Online Thrift Store to Shop All Day, Every Day". Seventeen. 2023-03-14. Retrieved 2023-08-15.