Tupperware
 |
 | This article relies largely or entirely on a single source. (May 2024) |
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 1946 in Leominster, Massachusetts |
| Founder | Earl Tupper |
| Headquarters | |
| Products | Food preparation, storage, and serving products for the kitchen and home; beauty products |
| Revenue |  US$2.26 billion (2017) |
Number of employees | 13,500 (2010)[1] |
| Parent | Tupperware Brands |
| Website | www |
Tupperware is an American food storage container company. It sells and repairs plastic containers for home, kitchen, and personal use.
History
[change | change source]The company was founded in 1942 by Earl Tupper.[2] It became a public subsidiary in 1946 under Tupperware Brands.[3]
First products
[change | change source]Tupperware released its first product, a plastic bowl, in 1946.
According to a 2018 Smithsonian article:
[The bowl] was widely praised by the [growing] plastic industry, which wanted quality plastic products in consumer hands. “It was also featured as an icon of modern design,” [Smithsonian curator Shelley Nickles] says. An article in House Beautiful described its sleek, translucent, green-and-white lines as “fine art for 39 cents.” That was the original cost of the bowl, which translates to about $5.50 in today’s money. Now, a three-piece set of the Wonderlier bowl, its successor, goes for $35.00.
21st century
[change | change source]As of 2023, Tupperware products were sold in nearly 70 countries.[4]
Tupperware filed for bankruptcy in September 2024, reporting $812 million in debt.[5]
Marketing model
[change | change source]See also: Multi-level marketing
Tupperware operates as a multi-level marketing company.[6]
In the 1950s, women often held "Tupperware parties" in their homes. Selling Tupperware allowed many women to earn income and independence even when they could not work outside the home.[4][5]
According to marketing professor Venkatesh Shankar:[4]
[Tupperware] had tremendous cultural impact. The famous neighborhood house parties where Tupperware products were sold by the host to her family and friends were a new way of marketing, combining socializing with direct sales.
Examples
[change | change source]
Tupperware soup and sandwich containers
A Tupperware pitcher and bowls
Tupperware container lids
Tupperware cups
Tupperware container
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Related pages
[change | change source]References
[change | change source]- ↑ "Form 10-K Annual Report Filed Feb 22, 2011 (FY 2010)". Tupperware Inc./SEC Filing. Archived from the original on 2012-07-27.
- ↑ Staff, Community Advocate (2023-10-18). "How Earl Tupper turned one product into a household name". Fifty Plus Advocate. Retrieved 2024-08-08.
- ↑ "For Tupperware, our history started 77 years ago with a paint can". Tupperware Brands Corp. Archived from the original on 2024-08-08. Retrieved 2024-08-08.
- 1 2 3 Kavilanz, Parija (2023-04-13). "So this is how the Tupperware party ends | CNN Business". CNN. Retrieved 2024-11-13.
- 1 2 Mishra, Savyata; Knauth, Dietrich (2024-09-18). "Tupperware files for bankruptcy as its colorful containers lose relevance". Reuters. Retrieved 2024-11-13.
- ↑ Graham, Megan (2024-10-24). "Companies Like Tupperware Made Multilevel Marketing Famous. Now Some Newer MLMs Are Ditching It". The Wall Street Journal. Retrieved 2024-11-13.
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