User:Mushroomi!/Peach Aviation

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Peach
ピーチ
Pīchi
IATA ICAO Callsign
MM APJ AIR PEACH
Founded10 February 2011; 13 years ago (2011-02-10)
(as A&F Aviation)
Commenced operations1 March 2012; 12 years ago (2012-03-01)
Operating bases
Fleet size37
Destinations19
Parent companyAll Nippon Airways
HeadquartersTajiri, Osaka, Japan
Key peopleShinichi Inoue
(CEO)
RevenueJPY 14.3 billion (FY June 2013)[1]
Operating incomeJPY 1,046 million (June 2013)[1]
Employees1,889 (1 October 2023)[2]
Websitewww.flypeach.com

Peach Aviation Limited (ピーチ・アビエーション 株式会社, Pīchi Abiēshon Kabushiki Gaisha), operating as Peach, is a Japanese low-cost airline. Its head office is at Kansai International Airport and in Tajiri, Osaka Prefecture.[2]

History[change | change source]

Kensetsu-to, the headquarters of Peach

Peach was made in February 2011 as A&F Aviation between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company signed up for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[3] Its shares were held in almost equal portions by ANA, FEIG, and the INCJ, ANA holding a slightly larger share of the three.[4] ANA controls 77.9% of Peach's stock as of 2018.[2]

Peach's brand development was conducted by CIA, Inc. and The Brand Architect Group, who chose Neil Denari for aircraft livery design and James Wilkie for uniform design.[3] The airline is based at Kansai International Airport.[5] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[6]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ, Earopuraza),[7] found on the space of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[8][9] On 1 August 2011, Peach said that it was moving its work office from Aeroplaza to Kensetsu-to.[10][11]

Peach's first airplane, an Airbus A320, was sent to its home base at Kansai International Airport in November 2011.[12] Within its crew, Peach has two named airplanes. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku in a contest in which sixty elementary school kids from the Tohoku region sent favors.[13] The airline's first flight was on 1 March 2012, in the middle of Osaka Kansai and New Chitose Airport, which is also the Sapporo area.[14]

Peach was the most successful of the three new Japanese low-cost airplanes during their first year of work, with average loads around 80 percent against 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour works and exclusives at Kansai Airport were rewarded for its success,[15] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[16]

However, during the summer 2014 season Peach stopped over 2,000 planned flights (about 16% of its total) due to a drop of workers. The airline planned to have 62 workers by October 2014 but only had 52 as of April, eight of whom were not able to fly due to sickness or injury. Loss of pilots to other airplanes was a cause for the shortage.[17] It was later reported that Peach would think about allowing its pilots to travel from Tokyo Haneda to Osaka Kansai on other airplanes, a practice rarely allowed in Japan, in order to attract workers who were not willing to travel to Osaka.[18]

In May 2017, Peach became the first airline company in Japan to accept bitcoin as money.[19]

On 22 March 2018, All Nippon Airways announced the funding of its two low-cost carrier companies Peach and Vanilla Air, with Peach as the surviving brand. Funding would begin during the second half of the 2018 fiscal year (FY) and to be completed by the end of FY2019. The combined airline also planned to control over 50 aircraft and routes beyond FY2020, up from 35 aircraft and 39 paths at the time of announcement, as well as targeted a ¥150 (1.34) billion revenue and a 10% operating profit for FY2020.[20] Vanilla Air ceased works on 26 October 2019, with its work combined with Peach's.

Fleet[change | change source]

A Peach Airbus A320 leaves Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

As of July 2023, Peach controlled an all-Airbus A320 family fleet composed of the following aircraft:[21][22]

Peach Air fleet
Aircraft In service Orders Passengers Notes
Airbus A320-200 27 — 180 Older aircraft to be retired and replaced by Airbus A320neo.
Airbus A320neo 8 25[23][24] 188[25] To replace older Airbus A320-200.
Airbus A321LR 3 — 218
Total 38 25

Uniforms[change | change source]

The livery of Peach consists of a pink, purple and white color scheme. The main body and vertical machines is painted in pink and purple except for the front, which is painted in white. The brand name 'Peach' is painted on the vertical stabilizer and the front. Both wingtips are painted in pink.

Peach unveiled some special liveries as a collab campaigns with brands, such as Soaring Sky! Pretty Cure on an Airbus A320-200 (register code JA827P) in 4 March 2023,[26] and Japanese band Back Number on another A320-200 (register code JA826P) in 6 June 2023.[27] Usually, combined brands are put in the bottom row at both sides of the plane.

Accidents and incidents[change | change source]

  • On 28 April 2014, a Peach flight from New Ishigaki Airport to Naha Airport lowered to a measure of 248 feet (76 m) above the ocean, after its pilot did not hear the instructions from air traffic control. The aircraft's warning system alerted the pilot to the low altitude, and the plane landed safely at Naha.[28]

References[change | change source]

  1. ↑ 1.0 1.1 ジェットスター、営業赤字90億円 ＬＣＣ３社の決算出そろう [Jetstar records operating loss of 9 billion yen]. Nihon Keizai Shimbun (in Japanese). 15 October 2013. Retrieved 16 October 2013.
  2. ↑ 2.0 2.1 2.2 "About Peach". Peach Aviation. 26 January 2016. Retrieved 26 August 2020.
  3. ↑ 3.0 3.1 "Japan's first LCC to be called "Peach"" (PDF). Archived from the original (PDF) on 31 May 2011. Retrieved 6 June 2011.
  4. ↑ Aoki, Mizuho (25 May 2011). "Budget airline goes for a Peach of an image". The Japan Times. Retrieved 10 September 2012.
  5. ↑ Aoki, Mizuho (14 June 2011). "New budget carrier Peach hopes to fly high, charge low". The Japan Times.
  6. ↑ 格安航空ピーチ：ＣＡの公募倍率２１倍 [Low-cost Air Peach: CA Public Offering Ratio of 21:1]. Mainichi Shimbun (in Japanese). 23 July 2011. Archived from the original on 9 July 2012.
  7. ↑ "Privacy Policy". Peach Aviation. 30 May 2011. Archived from the original on 30 May 2011. Retrieved 23 July 2011. Peach Aviation Limited: Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan
  8. ↑ "About Us". Peach Aviation. 4 June 2011. Archived from the original on 4 June 2011. Retrieved 21 July 2011. Tajiri-cho, Sennangun, Osaka, Japan
  9. ↑ 航空運送事業の許可について（Peach・Aviation 株式会社） [About permission for air transportation business (Peach Aviation Co., Ltd.)] (in Japanese). Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved 21 July 2011. １．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）
  10. ↑ "Peach Aviation Moves Operations Office to New Location" (PDF) (Press release). Peach Aviation. 1 August 2011. Retrieved 10 September 2012. Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585
  11. ↑ 本社オフィス移転のお知らせ [Notice of company office relocation] (PDF) (Press release). Archived from the original (PDF) on 31 July 2013. Retrieved 10 September 2012. 〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階
  12. ↑ "Japan's Peach Aviation takes delivery of its first A320" (Press release). Airbus S.A.S. Retrieved 18 August 2019.
  13. ↑ Yoshikawa, Tadayuki (7 August 2013). ピーチ、10機目のA320がハンブルク出発 12日から商業運航へ [Peach, 10th A320 leaves Hamburg for commercial operation from 12th [August]]. Aviation Wire (in Japanese). Retrieved 9 August 2013.
  14. ↑ "Cut-rate carrier Peach starts flights". The Japan Times. Kyodo News. 2 March 2012.
  15. ↑ Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Archived from the original on 31 August 2013. Retrieved 19 July 2013.
  16. ↑ 明暗分けた「日本流サービス」 ピーチ、満足度「大手並み」 ["Japanese-style service" compared between night and day; Peach gives "average satisfaction"]. Nihon Keizai Shimbun (in Japanese). 24 July 2013. Retrieved 24 July 2013.
  17. ↑ 病気や引き抜きで機長不足 ピーチ最大2088便減便 [Lack of captains due to illness or withdrawal; Peach cancels up to 2,088 flights]. Nihon Keizai Shimbun (in Japanese). 24 April 2014. Retrieved 28 April 2014.
  18. ↑ ピーチのパイロット、羽田―関空で他社便通勤ＯＫ [Commute from Haneda to Kansai "OK" for Peach pilots]. Nihon Keizai Shimbun (in Japanese). 17 January 2015. Retrieved 19 January 2015.
  19. ↑ "Peach Becomes Japan's First Airline to Accept Payment in Bitcoin". Bloomberg. 22 May 2017. Retrieved 22 May 2017.
  20. ↑ "Peach Aviation and Vanilla Air Unite Together to become the leading LCC in Asia" (Press release). ANA. 22 March 2018.
  21. ↑ "Aircraft & Seat Map". Peach Aviation.
  22. ↑ "Peach Fleet Details and History". planespotters.net. 24 March 2019. Retrieved 24 March 2019.
  23. ↑ "Peach Aviation orders 10 A320neo and three A320ceo" (Press release). Airbus. 18 November 2016. Retrieved 18 November 2016.
  24. ↑ "Japan's ANA Holdings orders A320neo, B737 MAX". Ch-Aviation.
  25. ↑ "Peach finalises order for additional 18 A320neos". CAPA - Centre for Aviation. Retrieved 18 August 2019.
  26. ↑ "ひろがるスカイ！プリキュア × Peach コラボレーション！ | Peach Aviation | ピーチ". Archived from the original on Jun 5, 2023.
  27. ↑ "back number × Peach ちゃんと言いに行こう | Peach Aviation | ピーチ".
  28. ↑ "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.

External links[change | change source]

Media related to Peach Aviation at Wikimedia Commons

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