ViSalus

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ViSalus
IndustryHealth and Fitness Products
Founded2005
HeadquartersLos Angeles, California
Key people
Blake Mallen, Ryan Blair, and Miamian Nick Sarnicola
ProductsVi 90-Day Challenge
ParentBlyth, Inc.
Websitehttp://www.visalus.co

ViSalus is a health and fitness products company that sells weight-management products, energy drinks, and nutritional supplements.[1][2] The company is headquartered in Los Angeles, CA and Troy, MI and is majority-owned by Blyth, Inc.[3][2] ViSalus’ Chief Marketing Officer is Blake Mallen and Ryan Blair is the Chief Executive Officer.[4][3]

History[change | change source]

In 2005, Blake Mallen, Ryan Blair, and Miamian Nick Sarnicola founded ViSalus.[1][3] In 2008, Blyth, Inc. purchased a stake in the company and increased its ownership to almost seventy-five percent.[1] In 2013, the company expanded to the United Kingdom, with an office in Guilford.[4] Ros Simmons was appointed as Managing Director of ViSalus for the United Kingdom.[4]

Product[change | change source]

ViSalus is best known for its Vi 90-Day Challenge, a health challenge for customers.[1][4][2] ViSalus also markets products including NEURO, Vi-Net, Vi-Net Mobile, and Vi-Shape Nutritional Shake Mix.[2] The company sells its products in the United States, Canada, and the United Kingdom.[1][3] ViSalus uses direct marketing and employs 92,000 promoters.[2][1] In 2012, the Miami Herald reported that Hulk Hogan and Alfonso Ribeiro endorsed ViSalus products.[1]

Awards and Recognition[change | change source]

  • In 2013, ViSalus won a Silver Telly award in the Branded Content- Promotional Branding category for its “Vi-Anthem” video.[3]
  • In 2010, DSN Global awarded Visalus CEO Ryan Blair its DSN Global Turnaround Award.[5]

References[change | change source]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 David J. Neal And Hannah Sampson (July 16, 2012). "ViSalus marries 'Biggest Loser' with new-age Mary Kay to gain fans". The Miami Herald. Retrieved June 2,2013. Check date values in: |accessdate= (help)
  2. 2.0 2.1 2.2 2.3 2.4 "ViSalus". CrunchBase. Retrieved June 2,2013. Check date values in: |accessdate= (help)
  3. 3.0 3.1 3.2 3.3 3.4 "ViSalus Wins Prestigious Silver Telly Award for "Vi-Anthem" Video". PR Newswire. Retrieved June 2, 2013.
  4. 4.0 4.1 4.2 4.3 "ViSalus Launches in the United Kingdom". Business Matters. April 24, 2013. Retrieved June 2,2013. Check date values in: |accessdate= (help)
  5. Dan Schawbel (August 8, 2011). "Entrepreneurship: Nothing to Lose and Everything to Gain". Forbes. Retrieved June 2,2013. Check date values in: |accessdate= (help)

Other websites[change | change source]