Cheerleader effect

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The Cheerleader effect, or group attractiveness effect is a kind of cognitive bias: People who are part of a group are seen as more attractive, than those who aren't. This observation is valid for both men and women. The effect was first described in a study done 2013, and the result is backed up by one of 2015.[1][2]

Showing the effect may be difficult: The study done in 2015 was repeated, but did not show the same result. According to the research team, this may be due to cultural differences, since the new study was performed in Japan.[3]

References[change | change source]

  1. Walker, Drew; Vul, Edward (2013). "Hierarchical Encoding Makes Individuals in a Group Seem More Attractive". Psychological Science 25 (1): 230–5. doi:10.1177/0956797613497969. ISSN 0956-7976. PMID 24163333. Archived from the original on 2016-03-04. https://web.archive.org/web/20160304043410/http://www.evullab.org/pdf/WalkerVul-PS-2013.pdf. 
  2. van Osch, Y.; Blanken, I.; Meijs, M. H. J.; van Wolferen, J. (2015). "A Groups Physical Attractiveness Is Greater Than the Average Attractiveness of Its Members: The Group Attractiveness Effect". Personality and Social Psychology Bulletin 41 (4): 559–574. doi:10.1177/0146167215572799. 
  3. Ojiro, Yuko; Gobara, Akihiko; Nam, Giyeon; Sasaki, Kyoshiro; Kishimoto, Reiki; Yamada, Yuki; Miura, Kayo (2015). "Two replications of “Hierarchical encoding makes individuals in a group seem more attractive (2014; Experiment 4)”". The Quantitative Methods for Psychology 11 (2). ISSN 2292-1354. https://www.researchgate.net/publication/280492593_Two_replications_of_Hierarchical_encoding_makes_individuals_in_a_group_seem_more_attractive_2014_Experiment_4.