Cookpad

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Cookpad is the largest Internet recipe site in Japan.[1] It was started in 1997 by the Cookpad company.[2] They have a database of over 1.5 million recipes.[2] Members can add their recipe in Cookpad. Other Cookpad users can make comments about recipes they have tried. Recipes are categorized. Users can look for the recipe they want to know. They are also able to look for popular recipes and search by seasonal keywords.

Demographics[change | change source]

Now, 96.5% of cookpad users are women and 75.3 of them are married.[3] Cookpad opened the recipe site in English, Spanish, Indonesian and Arabic. In Japan, premium members are increasing steadily and sales of smartphone advertising is going up steadily. Cookpad recently purchased Shahiya.com in Lebanon for $13.5 million.[4] Shahiya has over 3 million monthly users, 90% of whom are women.[4] Shahiya serves over 1 million users a month in Saudi Arabia alone.[4]

References[change | change source]

  1. Serkan Toto (12 June 2009). "A Recipe Site Goes IPO, In Japan (Cookpad)". TC Crunch Network. Retrieved 8 December 2014.
  2. 2.0 2.1 "Cookpad, the Largest Recipe Site in Japan, Launches New Site in English". Open Culture, LLC. 7 August 2013. Retrieved 8 December 2014.
  3. Akky Akimoto (February 16, 2011). "Battle over cooking-website users is a recipe for all out war". Japan Times, Ltd. Retrieved 25 July 2016.
  4. 4.0 4.1 4.2 "Japan's Cookpad acquires Lebanon's Shahiya.com". Venture Magazine. November 21, 2014. Retrieved 25 July 2016.